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The Serif Design is the Brooklyn-based graphic design practice of Ray Marrero that is specializing in logo design and brand development.
With The Serif Design, you are provided with seven years of award-winning industry experience, spanning various industries, at less of the cost of a New York City design agency. Some of Ray's past clients include Ramada, Cola-Cola Company, Glaxo Smith Kline, Covergirl, Denny’s, Whitney Museum, and Würkin Stiffs.
Our work has been seen in New York Times magazine, Rob Report, The New York Times, Town & Country, The Wall Street Journal, the TNT Network and the ESPN Network.
Please review my website, and if you enjoy the work shown and would like the same passion to be articulated visually for your brand, please feel free to contact Ray Marrero, graphic design practitioner.
A. Be extremely clear in what your goods or services are and be sure to provide as much information about the company history as possible. Providing a creative brief is also very helpful in expediting the branding design process as well as any design inspiration you may have that articulates color, and your overall aesthetic values.
A. The absolute importance of having a clear, unified brand message, that is articulated from the design aesthetics to the color choices to the core brand messaging which will communicate clearly to any target audience of your choosing.