Writing That Speaks

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Introduction: At Writing That Speaks, creating compelling copy is not just a job. It's a work of art. Therefore, the production and quality of the work rises above ordinary and transcends into the aesthetic. Furthermore, we believe in the principle behind self-help and natural health and live by it. If we take on a project, it is because we believe it can truly benefit the target audience and will promote it as if it were our own. Yes, there are many natural health copywriters in the marketplace today. All, however, may not have a sensitivity for connecting with the marketer as well as with the target audience. At Writing That Speaks, we believe in making connections and establishing relationships. With this in mind, we naturally become "the natural solution for self-help and natural health writing."

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Loraine Degraff

FAQs

What education and/or training do you have that relates to your work?
At Writing That Speaks, we believe that continuing education is key to staying abreast of the latest trends and developments in our field, which is the communications industry. We also realize, in order to effectively help our clients, we must be in tune with the latest developments in their field as well. Therefore, we are constantly broadening our horizons through continuing education, not only in the communications industry, but in the self-help and natural health industries as well.
How did you get started doing this type of work?
I've always been a writer and have been freelancing for a number of years. My writing endeavors initially took me down many avenues. Due to a genuine interest in the human body and its ability to heal itself, however, I finally decided to focus my commercial writing on the self-help and natural health industries. Prior to delving into commercial writing, I worked in a design studio as well as with industry-leading Bozell, Jacobs, Kenyon, and Eckhardt (BJK&E) Advertising Agency. My college studies as a communications and design major led me in that direction. A desire to hone my crafts and tie my knowledge, experience, and skills together brought me to AWAI. AWAI (American Writers and Artists Inc.) is the world's premier authority on the training and development of top-notch copywriters and designers. With their professional help, I was able to combine my knowledge, experience, and skills and form Writing That Speaks, a communications business catering to the self-help and natural health industries.
What advice would you give a customer looking to hire a provider in your area of work?
Customers should look for someone who can relate to their target audience and identify with the specific needs of that audience. Writing That Speaks seeks to do just that. We work effectively because we genuinely understand and believe in the same principle of DIY health management. Therefore, we naturally connect with natural health marketers as well as with the needs of their audiences.