Introduction: Rudimentary is a marketing and communications consultancy specializing in beauty and lifestyle brands, with over ten years of strategic, partnership, celebrity/influencer, product development, and public relations experience both on the agency and brand side.
Rudimentary helps you get back to the basics of your business (speaking to your customer in a way he/she understands to create an emotional connection to your product/service that leads to purchase) by developing sustainable strategy, guidelines and practices for your business, project, or initiative.