Johnny Lamberti

Introduction: Johnny Lamberti is a professional designer of creative and artistic displays with powerful flair expressions. He has been a professional window dresser for 40 years, servicing children's, ladies' and men, soft goods, hard goods, shoes, toy stores, trade shows, chain stores, showrooms, and electronic stores. He is a discount distributor of seasonal displays, background paper, materials, and supplies for retailers and wholesalers. A retailer’s window is the most important and controllable element in relation to image, and it must match their merchandise’s target demographic. Windows may communicate style, content, and price point. They can be seductive, exciting, and based on emotional stimulus. Interior displays are also an important factor for displaying merchandise. Another direction taken by retailers who rely on volume sold is priced-based selling. This clearly emphasizes value for money with easy and obvious ticketing. The best store windows can generate great excitement and are talking points. They contribute to the environment by entertaining pedestrians while simultaneously communicating the projects and services offered. For a retailer who is willing to exploit the full potential that a window gives, the image-building process can be exciting and have an enormous potential. A fashion retailer, for instance, will often change a window weekly to show the latest items offered. Some retailers rely on mannequins to project their merchandise to the public. Mannequins do not tell the full story; for optimum effect, they should work in conjunction with a freelance theme, like combining tops and bottoms as an ensemble package with an exciting seasonal background.