Search Marketing

Introduction: I provide the following: * SEO - Develop, recommend, and execute proposal, account, and campaign strategy for a diverse range of local and national B2B and B2C clients - Execute comprehensive SEO campaigns to increase client rankings, overall digital and brand visibility, profit, and other key metrics - Tactics include link outreach, link audit and disavowal campaigns, on-site content and code optimization, external content marketing, social media marketing, local SEO, reputation management, local listing, and more * PPC (Paid Search) - Manage daily execution, analyze and optimize campaigns by testing keyword/ad copy CTR, conversion rates, analyzing seasonal/geographical trends, search queries, landing page, conversion funnel, distribution channel, etc. to achieve maximum ROI for clients - Assemble, deliver and communicate weekly reports