Angela Cappetta LLC

  • New York, NY 10003 (map)
  • (212) 566-1855

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Angela Cappetta LLCNew York, NY

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Documentary style photography, black and white and color available for travel. World class photography, museum collected, fine art training, available for weddings and family portraits including pregnancy sittings and dress fittings.

Reviews

  • May 21, 2011

    My boyfriend (now husband!) and I came over to NYC from London, UK to get married at City Hall and as we were coming on our own, wanted to have some photographs to show our family and friends at home. I found Angela on TheKnot.com and from the first email she was really quick to respond and very flexible about what we wanted. A lot of photographers had a set list of what they would provide which wasn't good for us as our wedding wasn't a standard traditional day. Angela's approach was different as she really worked around what we were doing and we have ended up with a wonderful set of fun and beautiful photographs of a very special day. She is a lively and very warm person, who had loads of great ideas for getting nice shots and wasn't put off by the -5 degrees temperature and 2 foot of snow! She was at the venue before we were and was friendly, professional and good company throughout -- you won't be disappointed.

    Victoria

  • May 15, 2011

    A treasure. When I first saw Angela's work, I fell in love. I was desperate to have her. Now that choice was based solely on the art; I had no idea then how much I would adore the artist. Some context: I live in Qatar, my partner lives in Saudi Arabia, and our wedding was in Turkey--so we had quite a few logistical and cultural challenges! But Angela was a dream to work with. Through Skype and email she helped me stay on track and resolve problems when they came up, and overall kept me sane and reassured. I met her for the first time when she arrived in Turkey, but by then she felt like a friend. On the wedding day, she took charge and helped me through the stress, even chasing off some pushy strangers (I loved that moment!) She charmed all our guests and everyone was relaxed and comfortable around her. I could go on about her competence, her humor, her grandness, her great and generous warmth: things you can't learn from a portfolio. As for the images she caught from our wedding, they speak for themselves. They are lush, delicious. Edgy and alive with movement. Startling. Best of all, they are distinctly her own, caught by her observant, loving eye. I'm so happy I had Angela for my wedding.

    Autumn

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Question and answer

Q. Describe the most common types of jobs you do for your clients.

A. For me, no job is a common job.

Q. What advice do you have for a customer looking to hire a provider like you?

A. Do your research. You have to LOVE the work of the person you retain. After you have decided you love a certain genre of photography, then narrow down your search to a price range and scope of work you want. Don't think you can get a world class artist for $3,000 for a whole day, it isn't going to happen. But, you MAY be able to get that person for several hours instead; a very experienced artist can do more in 3 hours than an amateur can do in 12 hours.

Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?

A. I would research the artist's training. Also, Google reviews are important. The timeliness of their responses is also indicative of a certain level of professionalism.

Q. What questions should a consumer ask to hire the right service professional?

A. A customer should be realistic. Photography has a lot of overhead. You risk insulting an artist, assuming they are an artist, if you low ball them. A customer must work with how much of a job scope can he or she get for their budget?

Q. What important information should buyers have thought through before seeking you out?

A. Our customers are people for whom visual art is an important part of their lives. People who retain our team to shoot their job are people for whom photography is a top priority. If you love natural and spontaneous pictures, done with quality and care, we are a great match for you.

Q. Why does your work stand out from others who do what you do?

A. My work stands out because I take great care to treat every job with equal importance. I never skimp or cut corners: I shoot everything with care and presence. The pictures speak for themselves.

Q. What do you like most about your job?

A. I love the process of interpretation through film. It is an opportunity to see things that that the camera can capture better than the human eye alone.

Q. What questions do customers most commonly ask you? What's your answer?

A. I am most commonly asked to be competitive in pricing. Since I do everything as an artisan, I can't price out my jobs like a student can. In this economy, people need to know what exactly they are spending their money on. I encourage potential customers to ask my what I include with their package and what is involved with making their book.

Q. Do you have a favorite story from your work?

A. One year, I was shooting a wedding on my birthday, the bride overheard my assistant talking about it, and scrambled to have their caterer whip up a little cake for me. The entire reception sang happy birthday and applauded for me. It was so amazing that it made me cry.

Q. What do you wish customers knew about you or your profession?

A. Photography is an ever changing craft. However, I try to keep it simple by shooting film and offering a fully digitized workflow. This way they can have the beauty and richness of real film with the ease of electronic files.

Q. How did you decide to get in your line of work?

A. A lifelong dream of being a photographer mixed with summers in my grandfather's darkroom both fueled the passion for my career choice.

Q. Tell us about a recent job you did that you are particularly proud of.

A. I am proud of all of my jobs, weather it is having had the honor of shooting the wedding of an Oscar winner, or the equal honor of shooting a ceremony held in a meat locker (both are true.)

Q. Do you do any sort of continuing education to stay up on the latest developments in your field?

A. I teach regularly in workshops and master classes. I also attend artist residencies every other year to hone certain aspects of my craft as they present themselves.

Q. What are the latest developments in your field? Are there any exciting things coming in the next few years or decade that will change your line of business?

A. I could insert loads of boring technical trade data in this box, but all a customer needs to worry about is weather or not they love the work of the photographer they retain, and what they are getting for their money. You don't subscribe to JAMA to learn what a doctor does when you get a flu shot.

Q. Describe your most recent project, what it involved, how much it cost, and how long it took.

A. I recently archived an entire extended living family. The matron of the family hired me to fly around the country and shoot all the living relatives. This took close to a month just in shooting, then three months of darkroom time processing and printing. It was unlike any job I ever shot. I presented her with a treasure: a handmade book containing all of her relatives, within which she wrote the story of all of them, to pass on to her children.

Q. If you have a complicated pricing system for your service, please give all the details here.

A. Pricing is based on job scope. A wedding with three dress changes and five locations is going to cost more than an afternoon at city hall.

Q. If you were advising someone who wanted to get into your profession, what would you suggest?

A. Lots of training and willingness to not sleep for 3-4 days at a time because of airport connections.

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