Full-Service Marketing & Promotions Firm

Q. Describe the most common types of jobs you do for your clients.

A. The most common requests for work we come across are projects for new websites or redesigns of websites.

Many business owners and marketing departments are realizing that without a website or a search engine optimized website, it is difficult to stay ahead of their competition or get found at all. Especially considering that many sites—like Facebook, LinkedIn, YouTube, Google Places—all can tie back to your website. If you don't have a website to tie back to, then you're missing the "prospect" boat.

We're also getting lots of requests to convert websites into mobile-friendly sites. Mobile phones, especially smartphones, are on their way to dominate the web traffic world. Many people view websites only from their phones and don't use their home computers anymore.

Another service we constantly get requests for is marketing strategy and advertising development. There are so many ways to market to your consumers these days and that list is rapidly expanding. Many small businesses find it difficult to keep up with the daunting variety of marketing channels to reach their target. We use strategic planning to find the right channels that your target views the most, then we implement a marketing campaign according to that strategy.

Q. What important information should buyers have thought through before seeking you out?

A. Before coming to a marketing firm or ad agency, you should clearly formulate your objectives and goals. What are you trying to accomplish with a new marketing campaign or website design? Who are you trying to target? How will you measure success? Once you have those things figured out, you'll be able to set your expectations better with the marketing firm.

Q. Do you do any sort of continuing education to stay up on the latest developments in your field?

A. At R&D Media, we strive to know everything there is to know about marketing tactics, advertising channels, tested techniques, new trends and technologies and best practices.

Not only do we understand what it takes to get a prospect or consumer to your doorstep, but we also understand the sales cycle of consumers and can guide you in getting your prospect to make the commitment on a consistent basis.

We subscribe to many marketing, advertising, website development, graphic design, and printing journals and newsletters. We also attend seminars, webinars and online training courses on subjects we feel we can grow in.

After all, we couldn't be "R&D" Media if we didn't do as much research and development on everything marketing.

Q. What are the latest developments in your field? Are there any exciting things coming in the next few years or decade that will change your line of business?

A. (Written November 2011) Some of the latest developments in the marketing and advertising field are social media. Although this is not new news, many companies do not use social media sites at all. However, you will find that most of their consumers or potential consumers are frequenting social media sites.

Some social media sites include: Facebook, Twitter, LinkedIn, YouTube, MySpace, Ning, Google Plus+, Tagged, Orkut, hi5, myyearbook, Meetup, Bebo, MyLife, and Friendster.

Since many businesses are not using or not effectively using social media sites, it is quite easy to overcome competitors in this arena and capitalize on the extended marketing presence.

We recommend to every client of ours to begin the long-term process of social media campaigning. They will not regret it.

Q. If you were advising someone who wanted to get into your profession, what would you suggest?

A. If you are trying to get into the marketing and advertising profession, we recommend that you first learn the basics of marketing and the psychology of the consumer. Understand consumers' needs, cravings, and primal motivations. Once you understand this, then learn marketing techniques and the mediums to get the word out. Advertising mediums are ever changing, so you must also keep up with those by reading trade journals and newsletters and attending marketing/advertising seminars and associations.

Q. What is your greatest strength?

A. Our greatest strength at R&D Media is having the big picture in mind at all times. Because marketing, advertising, web design and new technologies are so varied and, honestly speaking, daunting to implement, it is easy to miss the big picture.

Having the big picture in mind while developing and implementing our marketing campaigns is what gets the phones to ring along with the cash registers.