Q. Describe the most common types of jobs you do for your clients.
A. McKay's Photography primarily services weddings. MP does keep in touch with all past clients and frequently photographs their growing families. There is also the occasional corporate event or fun lifestyle shoot as well.
Q. What advice do you have for a customer looking to hire a provider like you?
A. Please look for BASIC skill level: light in the eyes, no cropping at a bendable body part, variety of lenses and lighting techniques, focus is tight on action. Then, find someone you adore personally. This is a long term commitment.
Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?
A. These images are forever. You will forget how much you paid, but you will remember the experience and the images.
Q. What questions should a consumer ask to hire the right service professional?
A. Do you use the highest grade professional lenses? (yes)
Are you comfortable handling difficult personalities?
What is your ideal vision/goal at each event?
Do you participate in industry photography contests with your peers?
Are prints and custom books available and easy to purchase?
Q. What important information should buyers have thought through before seeking you out?
A. * The personality of the photographer - VERY important
* The over all organization of the business (detail oriented, good documentation of communications, etc.)
* Involved in modern trends (active with social media, professional organizations, trade conventions?
* Have a flexible budget in order to find the perfect photographer for your event. Rearrange other items if needed.
* Your event cannot be rephotographed. Choose wisely.
Q. Why does your work stand out from others who do what you do?
A. McKay's Photography is modern, yet not trendy. Your wedding and family images will last for generations and become family heirlooms. Heather has been a Photographer since childhood, has a BFA from Rochester Institute of Technology and continues to learn and teach. As an environmentalist, you can be assured that even if you don't care about the environment, MP will help reduce your footprint.
Q. What do you like most about your job?
A. The best part about my job is working with amazing people and their families. Helping them purchase heirloom images that will last generations. Creatively solving problems and making the process easier for MP's customers!
Q. What questions do customers most commonly ask you? What's your answer?
A. How much do you charge?
Well, can you put a price on posterity...?? MP charges a fair rate for the talent, skill and time spent helping you receive exceptionally creative and lasting images of you and your family. Weddings begin around 3K for 8 hours of coverage and Portrait Sessions are approximately 500. Please call to find out more.
Q. Do you have a favorite story from your work?
A. Every wedding or portrait client is a story on their own. There have been drunk brides, unruly Moms, tears, broken down limos, no dancing, too much dancing...
Each event is unique and Heather feels blessed to be a part of these important occasions!
Q. What do you wish customers knew about you or your profession?
A. Weddings are a unique tradition and there is so much more to my job than just taking pretty pictures. I juggle family dynamics and personalities as well as the intense demands of running a business. Knowing my photographic equipment inside and out is the LEAST of my job. Whomever you hire, please hire a professional.
Q. How did you decide to get in your line of work?
A. Heather was working in a photo lab, processing other 'professional' photographer's work and thinking... "I owe it to the industry to do this!" So many 'professional' photographers have no idea about the basics of photography. It is amazing.
Q. Do you do any sort of continuing education to stay up on the latest developments in your field?
A. Heather is constantly attending workshops, reading magazines and forums for the latest and greatest. She also believes it is more fun to be the leader.. Heather constantly brainstorming ways to stay ahead of trends and other Photographers. Currently Heather is speaking at regional photographic organizations on a variety of topics including the importance of wedding albums and how to 'green' your business.
Q. What are the latest developments in your field? Are there any exciting things coming in the next few years or decade that will change your line of business?
A. The wedding industry has changed a lot in the last decade and will continue to change. I foresee a rebellion against the over use of photo shop, high fashion posing and the entry level Photographers. There is already a swing back to good lighting, posing and capturing the 'moment.'
Q. If you have a complicated pricing system for your service, please give all the details here.
A. MP charges a flat rate for up to 8 hours of Saturday wedding coverage. Albums and other heirlooms are all additional and are purchased at a later time.
Q. If you were advising someone who wanted to get into your profession, what would you suggest?
A. Learn as much about: lighting, posing, taxes, bookkeeping, advertising and marketing as possible. Do not learn on the job! It is a great disservice to your customers and will take you longer to get where you want to be in life.
Q. What is your greatest strength?
A. Photographically: capturing a person at their most flattering, with the highest essence/emotion
Personally: My ability to sense drama building (good and bad) and to be prepared for either diffusing the situation or documenting it subtly.