FAQs
- What advice would you give a customer looking to hire a provider in your area of work?
Clever ads or clever headlines seldom work. That's not being creative, its just being lazy. Take something about the product and make pun on it. If the product's main feature is strength, throw in in a guy with a barbell. But effective marketing is about clearly and impactfully articulating the central proposition. If you know your your craft, being clever is just one more tool you can use to accomplish that objective. So if you're looking to hire a marketing communications resource, don't look for clever. Look for clear. Because clear beats clever ten times out of ten.