FAQs
- What should the customer know about your pricing (e.g., discounts, fees)?
In my line of work, asking how much a particular project costs - be it an advertisement, a website or what have you - is akin to asking how long is a piece of rope. Not all projects are the same. An ecommerce website, for example, is much more complicated than setting up a blog. But I am always happy to provide a written estimate for my services, and as long as the scope of the project does not change drastically along the way, I honor my quotes.
- What education and/or training do you have that relates to your work?
I think it is very important for anyone who fancies him or herself a marketing specialist to be up-to-date on what is happening in the digital realm. As little as five and ten years ago, there was no Twitter or YouTube, and Facebook was still a germ of an idea. Now, Web-based tools such as these form the foundation for many a social marketing campaign. If a business isn't aware of how these things work or the advantages to be gained from them, they are really behind the proverbial 8-Ball. I strive to stay up to speed on these things by reading all I can about them on numerous marketing blogs and websites.
- How did you get started doing this type of work?
I grew up working with my father, who was a stone mason. It did not take me long to realize that I would rather earn a living using my head rather than my back.