Direct Mail Design Experts

Direct Axis

Pittsburgh, PA

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About Direct Axis

We create direct mail campaigns that get responses and attention. The attractive graphic design that we do makes your message stand out, and our experience with response mechanisms bring out action from the recipients.

We craft unique communications that convince your prospects to choose your products or services. From writing, strategy, and design through engagement and negotiation of printing and letter shop services, we create complete direct mail campaigns.

Location

2005 Kinvara Dr
Pittsburgh, PA 15237

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Question and answer

Q. What advice do you have for a customer looking to hire a provider like you?

A. This may be a bit unconventional, but here's how we would like to be approached by a prospective client...

How we prefer to be asked about what we do:
Written RFPs can only provide a basis of information. While they offer answers to the common questions of price range and service offerings, RFPs don't give you a solid impression of the day-to-day working relationship you most certainly will be involved in once you hire a firm. In addition to the written responses to an RFP, I would welcome a phone call interview. I believe that a live discussion is far more telling about how the relationship will work.

I would also propose that you select a small current project, provide your favorite competitive firms with the same details, and give us all a budget to create a concept or two. A live project will give you the best opportunity to evaluate our talent and service.

Q. If you have a complicated pricing system for your service, please give all the details here.

A. To provide an accurate quote, the process is somewhat simple. Usually we talk to prospective clients like you on the phone, interview you for what you like, the amount of your content, when you need printed material, how many you need, etc. We brainstorm with you to come up with the best fit for your organization.

After a conversation, we'll send you a quote or two based on the styles we discuss. Our quotes show all of the areas of expense in a "menu" style. Design, writing, photos if needed, different printing processes, lettershop services, postage, etc are shown individually. We'll show the cost at various quantities such as 5,000, 10,000 or 25,000 pieces.

Q. If you were advising someone who wanted to get into your profession, what would you suggest?

A. First and foremost, you must have talent. After that, basic brains are needed. There are many occasions where our designers work directly with business owners and high level marketing professionals. You have to have the ability to speak well and understand many industries. You need the ability to thoughtfully embody clients’ products and communications needs into your design work.

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