Event Planning & Production Services

Prima Eventi Event Planning and Production, Inc.

Pittsburgh, PA

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About Prima Eventi Event Planning and Production, Inc.

Prima Eventi is a full-service event planning and production firm in Pittsburgh serving business, not-for-profit and personal clients. Prima Eventi provides services including event planning and management, site selection, catering with custom menus, professional staff, tents, equipment (tables, chairs, staging), linens, serviceware, décor, entertainment, props, invitations, transportation, accommodations, and valet parking.

Prima Eventi also provides educational seminars and classes on cooking, wine and etiquette to clients that include undergraduate and graduate students at Carnegie-Mellon University.

Christine Ferguson speaks of the firm’s founding:

“I launched Aromas Fine Catering with my brother, an accomplished executive chef, in 1997. For 8 years Aromas provided wonderful cuisine, excellent service, and a tasteful and elegant approach to décor.

We learned that our clients wanted us to provide more than wonderful food: They wanted event design, project planning, estimating, subcontractors, a team of professionals and leadership to bring the event plan to fruition. I soon found that my education and experience prepared me well to meet my clients’ expectations, and a new firm was born: Prima Eventi, Inc.

I take a disciplined approach to event planning and production. After training as an engineer, I believe in following a defined and documented process. My initial discussion with a new client is about clearly defining what is the purpose of your event and how do you define its success?

If the event celebrates a person, a wonderful and personalized experience that reflects well on the host and the guest of honor may be the goal.

If the event celebrates an acquisition or merger, then raising awareness of the new unified firm or bringing together two disparate management teams may be the desired outcome.

If the event’s purpose is fundraising, I am mindful of both the top-line revenue equation and bottom line profit. This requires an event enticing enough to sell tickets yet carefully planned to contain costs.

Christine earned a Bachelor of Science from Carnegie Mellon University and a Masters of Business Administration in Finance from the Katz Graduate School of Business at the University of Pittsburgh.

Planning and producing events allows me to use skills I have developed through my life, education, and business experience.”
Prima Eventi is a full-service event company specializing in corporate events, weddings, receptions, fundraising events, and social affairs.

At Prima Eventi, we can design and plan your event from the very beginning to the final detail or give you guidance and support, as needed, while you plan an event. We also offer our clients cooking lessons, wine education and tastings, and etiquette training.

For more information, please visit our service links, to the left of this page.

Location

1151 Freeport Road, No. 205
Pittsburgh, PA 15238

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Question and answer

Q. Describe the most common types of jobs you do for your clients.

A. I plan and produce weddings, rehearsal dinners, corporate gatherings, wine education evenings, and fundraising events for organizations in Pittsburgh and the surrounding communities.

Most of my clients request my help at the early stages of their planning and we work hand-in-hand throughout the planning process and on the date of the event and for the follow-up post event. I help them clarify the purpose of the event, help put structure to the planning process and help bring their dreams and ideas to fruition. If the client has a vision for the event, I make their vision a reality. If they prefer to have my help to envision the event, I provide a creative solution, then do the work to implement that solution.

Q. Describe three recent jobs you've completed.

A. I recently planned a wedding for a lovely young couple that were married at Heinz Chapel and had their reception at the Fox Chapel Golf Club.

I recently planned and produced a second wedding and reception at an outdoor location for a lovely couple at a private residence north of Pittsburgh.

I recently planned and produced a business event to celebrate the acquisition of a firm in Pittsburgh and to announce the new business lines that the new firm would provide to its clients.

I also recently planned an event for a law firm to entertain clients at the Vintage Grand Prix event in Schenley Park in the East End of Pittsburgh

Q. What questions should a consumer ask to hire the right service professional?

A. A consumer should inquire about the length of time a professional has been planning events. They should ask about the number of events planned and the types of events that the planner has experienced, e.g. corporate, weddings, not-for-profit galas, social events. A consumer should ask if the planner has strong relationships with vendors in the locale in which the event will take place and if the planner has experience producing events at the venue at which the event will take place.

Q. What questions do customers most commonly ask you? What's your answer?

A. Customers often ask what my services include and many would like to know the cost of my services at our initial meeting. The cost of my services is determined by the extent of help and support each client would prefer - so I explain that I must understand their needs before I can provide them with an estimate of costs. Then - after that estimate is established, they can purchase more or fewer services as they move through the planning process.

If a client would like to take on some of the responsibility for the event, I am happy to work with them as they prefer. If they prefer that I take full responsibility for the event's planning and execution, I will be happy to do that as well.

Q. What do you wish customers knew about you or your profession?

A. I wish that my customer's knew that planning is not just for those that find events difficult or those that need help designing their event. I have many wonderful clients that come to me with their own vision and event design, then they procure my services to bring their vision and design to fruition.

Also - my job is not just to "paint a pretty picture"; my job is 10% creative and 90% making the "trains run on time". I spend a lot of time making lists and checking them twice!

Q. What is your greatest strength?

A. As a planner, I am extremely organized, attentive to detail, and I follow a defined and documented planning process. Educated as an engineer with an M.B.A. in Finance, my education and experience prepare me well for my work as a professional planner.

Q. What are you currently working on improving?

A. My website and on-line presence.

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