Randy Strothman & Associates
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910 Middle Street
Pittsburgh, PA 15212 (map) - (412) 322-9720
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Branding, Marketing & PR Consultation
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Randy Strothman & Associates • Pittsburgh, PA • $50-75 per hour
- You'll be asked a few quick questions that will help describe your needs.
- You'll be asked to provide your contact information so that Randy Strothman will be able to get in touch with you.
- You'll have the option to get competing quotes from other qualified service professionals, saving you time and money.
Based in Pittsburgh, Randy Strothman is a versatile marketing, PR and branding consultant providing creative marketing solutions. His 35-year career in communications has evolved from media support and teaching in universities to commercial and public television production to crafting marketing, public relations, internet and fundraising solutions.
Randy Strothman & Associates draws upon an experienced and entrepreneurial network of creative and strategic talent in Pittsburgh. They collaborate in FlexTeams customized for each client, including a wide variety of businesses, non-profits, and main street programs.
As a strategist for more than 175 clients, and manager of a variety of talent over many years, Randy Strothman has delivered:
- Branding, logos and identity packages
- Marketing plans and research
- Social media platforms for promotion
- New and revamped websites
- Business launch successes
- Special events and promotions
- Media/public relations and ad campaigns
- Fundraising and friend-raising campaigns
- Award-winning television productions
- Writing for print, media, websites, social media, grants and ads
Expect a healthy balance of traditional and new media strategies!
Randy Strothman & Associates is also very user-friendly, practical and reliable.
Question and answer
Q. What advice do you have for a customer looking to hire a provider like you?
A. Make sure you see the portfolio of any marketing consultant and get references. Spend time talking with the prospective consultant; very important part of successful marketing is the relationship and trust you built with them. Ask for case studies. Plus, a consultant's website should also be impressive.
Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?
A. Marketing is not rocket science, but it requires thoughtfulness in terms of audience, strategies and tactics. Don't spend more than you have to. Initial market research is a good launching point and we have a product and process called Marketing Snapshot for just that purpose.
Q. What questions should a consumer ask to hire the right service professional?
A. Ask questions about experience, about the area in which you think you need marketing expertise, about best return on investment, about most effective low cost tactics, about the new Web 2.0 and social media opportunities.
Q. What important information should buyers have thought through before seeking you out?
A. Hopefully you should have a pretty clear picture of who the audience/target is for your product or service, demographically and geographically. There's really no substitute for this in the long run. Consideration of your available budget is also critical. That will largely determine what tactics to apply to marketing. Another factor is how much time you can devote to the marketing effort, either in terms of working with the consultant or in terms of taking on some of the work yourself.
