Advertising & Marketing Services

Q. Describe the most common types of jobs you do for your clients.

A. At Tango Media Management, we craft tailor-made communication, marketing, advertising, and branding strategies based on the unique needs of our clients. The Tango process begins with an intensive situational analysis including client interviews and extensive market research. This ultimately results in a marketing plan and a media plan to direct media placement and creative services efforts. Tango leverages the knowledge and experience of senior media professionals to design new and effective creative strategies for your business. Tango staff are available to meet with you either at the Tango office or on-site at your business.

Q. Why does your work stand out from others who do what you do?

A. The Tango process begins with an intensive situational analysis including client interviews and extensive market research. This ultimately results in a marketing plan and a media plan to direct media placement and creative services efforts. Tango leverages the knowledge and experience of senior media professionals to design new and effective creative strategies for your business. The process model that Tango closely follows is based on the G.R.A.C.E. acronym:

G - Goal-setting – set time-based, measurable advertising goals with advertising clients
R - Research - identify target audience demographics, psychographics, and media consumption habits
A - Analysis of media data and planning based on research findings
C - Communication– implement creative plan to successfully communicate advertising message to target audiences
E - Evaluation - provide ongoing monitoring of campaign results to ensure that client goals are reached

Q. How did you decide to get in your line of work?

A. Terry Fetterman has over 20 years of experience in the Media Sales business, and brings an old-fashioned sense of dedication and service to his customers. He has established relationships with media management businesses and media outlets around the US and has worked for Radius Communications/Suburban Cable, Comcast, and CBS. Terry will develop a cost effective television advertising and video marketing program that integrates tightly with your existing advertising programs.

Gigi Cronin brings a wealth of experience building targeted media programs for business of all sizes. She manages the evaluation and promotion of successful media campaigns for Tango customers. Gigi brings over 20 years worth of media and market research expertise and will be collaborating on strategic marketing projects.

Rebecca Dauber brings two decades of experience in media, marketing and creative services to Tango. Her expertise covers a vast array of services including grant writing, graphic design, social media, press releases, event planning and management, creative writing, web development, and public relations. She has worked for Radius Communications, WEEU , WRFY and WZLX.

Q. Write your own question and answer it.

A. What is brand strategy?

Any successful branding strategy requires that a brand strongly identify with the products or services it represents, but also stands apart from the brands of its competitors. Target Media Management understands the power of effective branding. An effective branding strategy:

- Clearly communicates a consistent brand identity across of channels of communication
- Enhances credibility and reputation of the brand to consumers
- Emotionally connects the brand to it’s target audience
- Inspires and reinforces brand loyalty
- Motivates purchasing behavior

As a communications partner to our clients, we manage the branding and brand strategy from inception and launch to awareness, pulse, enhancement, and maintenance campaigns. This includes research, creative, media planning and placement, and corporate communications consulting.

Q. Write your own question and answer it.

A. What is Traditional Media Planning and Placement?

With traditional media planning and placement, Tango Media Management offer services including media plans, media placement, and media buying. From traditional television, print, radio, and outdoor, to online marketing, we can handle your media strategy and fulfillment from start to finish. Tango Media Management can help you better understand how to apply new and traditional media to your unique business plans and marketing objectives. Our team at Tango Media Management will provide you with a comprehensive media plan to best benefit your business!

Q. Write your own question and answer it.

A. What is Social and Digital Marketing?

There are more ways to reach your customers than ever before. Everyone is connected and using new technology to enrich their lives. Social and digital marketing is a way to reach your clients that is virtually exploding in the advertising world with new venues to reach out at any time of day or night to reach consumers.

Your potential customers are searching, socializing, venting and blogging on the web and on their mobile devices everyday. These new ideas and outlets give marketers the chance to be a part of consumers lives by applying social media tools to your unique business plans and marketing objectives.