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Tango Media Management

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Introduction: The Tango process begins with an intensive situational analysis including client interviews and extensive market research. This ultimately results in a marketing plan and a media plan to direct media placement and creative services efforts. Tango leverages the knowledge and experience of senior media professionals to design new and effective creative strategies for your business. The process model that Tango closely follows is based on the G.R.A.C.E. acronym: G - Goal-setting – set time-based, measurable advertising goals with advertising clients R - Research - identify target audience demographics, psychographics, and media consumption habits A - Analysis of media data and planning based on research findings C - Communication– implement creative plan to successfully communicate advertising message to target audiences E - Evaluation - provide ongoing monitoring of campaign results to ensure that client goals are reached
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FAQs

  • How did you get started doing this type of work?

    Terry Fetterman has over 20 years of experience in the Media Sales business, and brings an old-fashioned sense of dedication and service to his customers. He has established relationships with media management businesses and media outlets around the US and has worked for Radius Communications/Suburban Cable, Comcast, and CBS. Terry will develop a cost effective television advertising and video marketing program that integrates tightly with your existing advertising programs. Gigi Cronin brings a wealth of experience building targeted media programs for business of all sizes. She manages the evaluation and promotion of successful media campaigns for Tango customers. Gigi brings over 20 years worth of media and market research expertise and will be collaborating on strategic marketing projects. Rebecca Dauber brings two decades of experience in media, marketing and creative services to Tango. Her expertise covers a vast array of services including grant writing, graphic design, social media, press releases, event planning and management, creative writing, web development, and public relations. She has worked for Radius Communications, WEEU , WRFY and WZLX.

  • What types of customers have you worked with?

    At Tango Media Management, we craft tailor-made communication, marketing, advertising, and branding strategies based on the unique needs of our clients. The Tango process begins with an intensive situational analysis including client interviews and extensive market research. This ultimately results in a marketing plan and a media plan to direct media placement and creative services efforts. Tango leverages the knowledge and experience of senior media professionals to design new and effective creative strategies for your business. Tango staff are available to meet with you either at the Tango office or on-site at your business.