Prime Folio, Inc.

Prime Folio, Inc.

Myrtle Beach, SC

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About Prime Folio, Inc.

hired 2 times on Thumbtack

"Greg's photography is so unique it defies the normal descriptions and must be seen up close. At which point you find yourself moving in a little closer as you study the details and perhaps will wonder out loud, as I did, "How did he do that?" Luscious, rich, vibrant, extraordinarily beautiful. The luminosity of light from his photos reaches out to flirt with all your senses." - Pat Griffin, Asheville, NC

"I just looked at the whole portfolio; stunning!" - Daniel Stone, Myrtle Beach, SC

Regarding portrait photography, I make every effort to capture every subject in the most artistic way possible. Whether in the studio or on location, I make it about the subject being relaxed and natural. When someone being photographed is relaxed, then the special uniqueness of the person is allowed to express itself: perhaps an aura of confidence, gentleness or kindness. Whatever it is, and everyone has special qualities, that is what I strive to capture with my camera.

I also enjoy photographing entire families. I find that enthusiasm and cheerfulness keep everyone engaged in the process, which makes for happy family portraits. I once had a family of 18 members to photograph at the beach. It was a success because everyone was engaged and involved in the creative process. Having fun was the key.


5001 N. Kings Highway
Myrtle Beach, SC 29577

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  • 5/5 stars February 20, 2013

    My daughter made her First Holy Communion this year and I wanted to have her picture taken. I was so lucky to know Greg Butler. Greg came to our home and took pictures of my daughter and they are absolutely beautiful. I couldn't decide which pose I liked better. I would recommend him to anyone.

  • 5/5 stars February 11, 2013

    I loved the portraits Greg did of me. I told him I wanted photos that captured the way I felt, and somehow his magic with light, composition, and suggestions of pose captured exactly that. I highly recommend him to anyone looking to have a professional portrait done.

Question and answer

Q. Describe the most common types of jobs you do for your clients.

A. I photograph people in both studio settings and on location, such as on the beach. What stands me apart from the typical photographer is that I have a fine art background, with advanced technical skills. For instance, I am an Adobe Certified Expert in Photoshop, a skill that helps me turn the ordinary image into something extraordinary. If someone I photographed in the studio wants to also be photographed at the beach, but doesn't want to get up before sunrise to be captured in the best light, and doesn't want their hair blown into disarray, then I can digitally transform their studio shot into a beach shot.

On one assignment, I photographed a girl at her home in her Holy Communion dress, but digitally placed her in a beautiful church. Her parents loved it and purchased large prints of it.

Q. Why does your work stand out from others who do what you do?

A. My work stands out from others because I don't settle for acceptable results; I make sure the images I make of people are extraordinary. I make sure the person I'm photographing is relaxed and not looking posed. And I do this by using a process called tethered capture with Adobe Lightroom (a process of the camera being connected by cable to a computer equipped with special software so that the images already color corrected and sharpened appear instantly on the computer monitor). This allows me and the subject to get valuable instant feedback on the pose, the lighting, the color, and the expression. It also allows me to verify that no highlights are burned out and that no shadows are lost in darkness. This monitoring process with the tethered capture engages the portrait subject. He or she knows what I am doing, and how we are both doing, and it becomes an enjoyable creative process.

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