Introduction: Any company, no matter the size or industry, can benefit from a strong digital marketing strategy. A good, strategic, digital plan will include recommendations on the following:
A Profitable and Optimized Web Presence
Far too many businesses put up a website, thinking it will automatically generate customers; but there are many factors that make a website profitable or not. Through an audit of your website, I can look at your site with tools and my digital knowledge and expertise. I can tell you what your websites challenges and opportunities are, and help you attack them.
Email Marketing
Consumers also continue to engage with brands online after purchase and to share experiences with one another. An email marketing campaign helps you deliver timely, relevant, marketing messages to your potential and existing customers. I can help you create a list of email subscribers and email campaign that will fuel engagement throughout your customers life cycle. Nurturing a client relationship through relevant email marketing message can drive more revenue for your business.
Display and Mobile Media
When you buy display media, you can place a visual ad for your company on websites that are relevant to what youre selling. I can help you create those ads, and find and negotiate buys on the sites your customers will most likely find interesting.
Paid Search (Ads on Google)
You can put your message in front of potential customers right when theyre searching for what you have to offer by purchasing ads on Google. No matter what your budget is, you pay only if people click on your ads and visit your website. I can help you get your campaign set up, and then help you manage and optimize your campaign to make sure it is driving your customers to take action.
Social Networking and Social Ads
Its not about racking up fans and likes. When you invest time and money in social media, quality is more important than quantity. I can help you build your social presence, and in turn build relationships with your current and potential customers. I can help you optimize your existing content and digital assets in the social space using measurement insights to improve your social conversations for increased sharing.
Promotion-Specific Campaigns
Do you have a need for constant digital presence? Or is most of your business driven during a single season, supported by an isolated campaign?
I can help you put together a unique and time-sensitive digital campaign to produce revenue for a specific period, or coat-tailing off of a major accomplishment or product launch.