Q. Describe the most common types of jobs you do for your clients.
A. We shoot corporate/business video and cost-effective TV commercials, among other types of projects. We recently provided full video support for a client that needed multi-camera live coverage of a meeting, and also produced the videos that opened the shows and kept the meeting exciting. We also handle the TV commercials for Ashley Furniture HomeStore in the DFW and El Paso markets. These are typical examples of what we do.
Q. Describe three recent jobs you've completed.
A. We just completed a video program for the American Meat Institute called HUMANE ANIMAL HANDLING. The video describes industry efforts to manage cattle compassionately during the stage prior and up to processing in a beef plant. The video starred Dr. Temple Grandin, subject of the Emmy award-winning HBO film "Temple Grandin," with Clare Danes.
Q. What advice do you have for a customer looking to hire a provider like you?
A. Understand that this industry is exploding with inexperienced producers taking advantage of low-cost technology, ready to "earn while they learn."
Look for EXPERIENCE and a TRACK RECORD OF SUCCESS.
Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?
A. Buying a creative service can be tricky - some call it "bagging fog." Don't be shy about asking for detailed, line item budgets and for concrete concepts and ideas up front.
Q. What questions should a consumer ask to hire the right service professional?
A. How long have you been doing this? What projects are you most proud of - and why? Can I see samples? Why are you a good match for my particular needs?
Q. What important information should buyers have thought through before seeking you out?
A. We really need to know your vision for your final production, and the elements that think will be needed during production. Include anticipated running time, what people might be on camera, whether you want professional actors or voice overs, etc. We can help brainstorm with you, but a "We want to produce a music video" description makes it hard to know exactly what to budget for. You'll end up choosing the lowest bidder, and then find they are not prepared to fulfill your expectations because your visions are not aligned.
Q. Why does your work stand out from others who do what you do?
A. Simply put - there is no substitute for experience! We started doing this in 1980, and we made all the mistakes that a young, green company can make. The benefit? We quickly learned from those mistakes and we can now help our clients avoid them too. Almost any video production can benefit from good ideas for streamlining shoot time, adding impact to graphics, choosing the best voice talent, etc. When you work with us, we don't charge extra for project guidance - because we want your video to be the best it can be too!
Q. What do you like most about your job?
A. I like building long-term relationships with clients, by fulfilling their needs and exceeding their expectations. Sounds like a cliche, but that's what small business people thrive on!
Q. What questions do customers most commonly ask you? What's your answer?
A. "How much is a video?"
Well, how much is a house? One story or two? Brick or aluminum siding? Landscaped or dirt yard? Does it really just need new roof, or do you need a whole new house from foundation up?
The bottom line is - the more you share information with us, the better we can plan to meet your needs and expectations.
Q. Do you have a favorite story from your work?
A. We recently produced a marketing video for Our Children's House at Baylor, a specialized medical facility in Dallas, Texas, which aggressively rehabilitates children struck down by injury or disease. Feels great to know we have helped families find an answers to problems which, at one point, seemed hopeless.
Q. How did you decide to get in your line of work?
A. I attended Southern Methodist University in Dallas in the late 70's, and noticed that the students in the art school were having a lot more fun than the ones around me, so I checked it out and ended up loving video and film! I graduated and worked a couple of years for a local production company, then ventured out onto my own and founded Aries Productions in 1980.
The rest, as they say...
Q. Tell us about a recent job you did that you are particularly proud of.
A. Our corporate video overview for MARTIN SPROCKET AND GEAR in Arlington, Texas, took us to a half-dozen locations and incorporated shooting on location as well as our soundstage. The final product was delivered in six languages, on DVD and blu-ray, as well as on the web. We were recognized with a Videography Award for the video, as well as a Communicator Award.
Q. Do you do any sort of continuing education to stay up on the latest developments in your field?
A. Our industry changes quickly, and we strive to remain current on the newest advances in videography and editing. We attend trade shows and participate in online forums which discuss issues and outline best practices. We were early adopters of digital editing in the 80's, and we know that both we and our clients benefit from our use of the latest in software and hardware.
Q. What are the latest developments in your field? Are there any exciting things coming in the next few years or decade that will change your line of business?
A. There will be more and more outlets for the use of video, including YouTube, Vimeo, social media and the web. Affordable 3D production is on the horizon, while the current crop of HD cameras have brought the quality of film shooting to the video world. It's only recently that affordable video productions have looked this good - but, of course, the tools are only as good as the professionals that use them!