Graphic Guru & Dynamo Designer

Michelle DeLoy

Dallas, TX

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About Michelle DeLoy

As a highly motivated and versatile creative director and designer, Michelle believes that great marketing involves a willingness to stretch boundaries and stray beyond comfort zones, while empowering and inspiring those around you.

She has over 15 years of creative experience in print, web and interactive media across a variety of brands, including Allstate, Bank of America, CapitalOne, Ericsson, Peterbilt, Samsung, Southern Methodist University, Uniden, and Twisted Root Burger Company. Her career began in corporate marketing, with a focus on branding and print media, then transitioned into the digital space as the web evolved. Most recently, she's worked at the global marketing agency, Hawkeye (hawkeyeww.com).

Using obsessive-compulsive attention to detail, Michelle is especially good at creating, developing or even redesigning a brand, and ensuring that all customer touch points, from logos and packaging to social media and web, project a strong and cohesive brand presence.

In her offline time, Michelle can be found at the bowling alley, where she has the highest handicap in the league, two-stepping at the last of Dallas' honky-tonks, playing softball when it's not 112 degrees outside, and singing karaoke when she can in between. She has a passion for interior design, and has been known to do pro bono painting due to her loathing of all-white walls. She lives in uptown with her two black labs, Waylon and Willa.

Location

Fitzhugh Ave
Dallas, TX 75204

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Question and answer

Q. Describe the most common types of jobs you do for your clients.

A. While adept in any area of creative design, the majority of my clients request website and email design and development with many secondary requests for offline branding, including logos and marketing materials.

Q. What important information should buyers have thought through before seeking you out?

A. The most important thing for design clients to keep in mind is that in any creative project, the work is always a collaborative effort between the client and the designer. While a good designer is inquisitive and immerses themselves in the brand, a great designer knows which questions the client still needs to ask themselves and what those answers mean to the project.

I am especially thorough at explaining each phase of the project, from what is required from whom to scheduling dependencies and pitfalls. This has proven invaluable at keeping expectations consistent and projects efficient.

Q. Why does your work stand out from others who do what you do?

A. With a degree in Psychology, I believe my work stands out because of a strong intuition and firm grasp of human behavior. I like to remind clients that they are typically not the business's target audience, so approaching the work in terms of customer response versus personal opinions is the key to any successful project.

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