Creative Squall

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Introduction: I start every project with an in-depth planning session with clients to define the problem we're solving, set goals, define strategy and determine the market landscape. I then conduct brainstorming sessions both with and without the client to help define the company personality both internally and externally. From that point on I sketch, or create what I call visual mind maps. I work fast, and explore lots of options without judging early on to get past the obvious solutions or clichés. It's this initial planning that allows branding to be unique, memorable and flexible while tying as closely to the company's goals and cultures. I enjoy working with clients to learn about their particular industry, and how they've differentiated themselves within that market. Being able to take that information, and distill it down into a simple feeling or message that communicates to the target market is a challenge that keeps me motivated and excited to find the solution. There are a ton of ways to solve a problem, but when you get that "a-ha" moment with the client there isn't a better feeling in the world. At a basic level, I thrive on defining a problem and solving it.

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Featured Projects

25 photos

Reviews

5.0

3 reviews

100%

April R.

Jul 12, 2012

Creative Squall has worked with Trophy Club on several occasions and ALWAYS delivers a superior product. Tad designed our calendar/annual report, built maps and designed a magazine - he has done such a great job we have also hired him to develop several economic development pieces. We love Creative Squall!

Sonyett B.

Jul 28, 2012

Tad is a true professional. He brings not only an exceptional level of expertise to any creative project, but his energy and dedication to his craft is unmatched. I have been very pleased with any project with Creative Squall and would recommend Tad anytime.

Robyn B.

Oct 11, 2012

Tad is wonderful to work with. He is fast, organized, professional and has creativity that is unmatched. We've used him for several branding projects and have always been extremely pleased with his deliverables. I can promise you won't regret hiring Creative Squall for any of your creative needs.

FAQs

What types of customers have you worked with?
My most common types of jobs are logo redesigns and full rebranding. I often find that small business don't make the initial investment of going through a full logo design process, much less a full brand process. It's really important to realize that a logo and particularly a visual brand are an investment in the longevity of your company not something that just needs to be checked off your list. Your brand should have the flexibility to live beyond what your company is currently producing, and be able to take you well into the future for what you will be doing. Unfortunately, most start-ups learn that there are a lot of cheap alternatives to branding that just don't work in the long run. What started out as saving a lot ends up costing more in the long run. So, I find myself fixing a lot of logos and brands that weren't fully thought out in the beginning.
What advice would you give a customer looking to hire a provider in your area of work?
Interview designers and design firms with the same rigor that you would use to interview a new employee. You shouldn't make your decision based on the cheapest price or best portfolio alone. Ask to speak to past clients, see examples of recent case studies, and have the designer walk you through the process that your project will undergo. Give the designer an opportunity to ask questions about your company and brand as well. The most successful design solutions will come from a partnership rather than a client/vendor relationship. A great designer or firm should be able to identify areas of opportunity that you may not realize, and at the same be willing to turn down a project that won't help you meet your business goals. The bottom line is find someone you trust, not just someone that can do the immediate task at hand.