Daniel Ruesch Design, Inc.

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Introduction: Even though my work has won many awards, creativity for creativity's sake is not the moving force behind my design. Every project starts with a firm understanding of the target audience, the message, the customer benefit, and the goal of the marketing tool to be developed and ends with a creative solution that stands out from the crowd. I love to design. I have been in management positions in advertising agencies and at one point had my own design business with 18 employees, but I have returned to a simple business structure where I can focus on design and working directly with my clients.

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What types of customers have you worked with?
Traditionally, my most common types of jobs has been logos and brochures. Increasingly I am doing more website design and other electronic communications.
Describe a recent project you are fond of. How long did it take?
My work with the University of Utah School of Music for their venue, Libby Gardner Concert Hall, has been particularly satisfying. In the world of musical performance venues or companies, its nearly impossible to distinguish one from another and to make matters worse, they all have the same dry look. Twelve years ago we set out to change that, creating brochures, banners, ads, posters and programs that branded Libby Gardner Concert Hall as a place where serious music can be seriously fun.