Q. What advice do you have for a customer looking to hire a provider like you?
A. It is difficult to buy design services because you are buying a product that doesn't exist. Look at the firm's samples, work history and previous clients. Do all the logo samples and graphics of the design firm have a similar look? If so that means they are designing to a style rather than to a clients brand. Your work will end up looking like their style rather than it being unique for you. Differentiation is key to a strong brand.
Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?
A. The introduction of computers changed our whole industry. Our work was transformed when it comes to creating mockups and producing art for printing. It enhances the skills of great designers, but it has also built a massive marketplace of mediocrity. There seems to be the belief that "the computer will get me there." That couldn't be further from the truth. The best example of that are the multitude of poorly designed, ineffective PowerPoint presentations and tri-fold brochures.
Q. What questions should a consumer ask to hire the right service professional?
A. Ask to see design samples. The samples shown do not need to be in the consumers industry. We do our best work in industries we have never marketed before. It leads to creativity. Designers need to explain the problem for the sample (why they were hired) and then describe their solution. And then, what the provide results.
Q. What is your greatest strength?
A. Our greatest strength is our ability to hear what our clients are looking for, listening to what they are saying and designing to that criteria. Our designs are on brand, they communicate our client's messages succinctly and they are beautiful.