Q. Describe the most common types of jobs you do for your clients.
A. I get mostly logo designs. But I also get plenty of re-works of currently existing logos and brand identity. After 5+ years a logo can be dated. Unless you are Apple, AT&T, or McDonald's, you need to stand out.
Q. What advice do you have for a customer looking to hire a provider like you?
A. Ask for a portfolio, never pay up front, and always get what you want, without exception.
Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?
A. It is trickier than your neighbor who has Photoshop. Also, just because you have an idea, does not mean it is good. But by working on it with a designer, you can make it great.
Q. What questions should a consumer ask to hire the right service professional?
A. Experience? Portfolio? Affiliations?
Q. What important information should buyers have thought through before seeking you out?
A. Do you have the proper files? Do you know what you want?
Q. Why does your work stand out from others who do what you do?
A. I think not just "out of the box" but I look at every project from the view point of the customer. What stands out , what grabs the eye, and what doesn't work. This makes a huge difference whether it is a logo on a website or a vehicle skin. Plus, I am one of only a handful of designers who is certified by the Wisconsin Green Building Alliance (USGBC), and I am certified by the Forestry Stewardship Council for using only recycled paper that is FSC certified.
Q. What questions do customers most commonly ask you? What's your answer?
A. Well, my friends' kid can do it for cheaper and she is in Marketing; why are you so much?
Well you not only get physical experience I have, but the top-of-the-line software that I use. Plus, unlike someone who studied marketing, I studied space, form, function, visibility, color theory, placement, and related software. Most clients will also get complete mock-ups and proofs, and also all logos, and brand identity will be in multiple file formats to be used on various items (website, embroidery, screen print, small logos, big logos, etc)
Q. How did you decide to get in your line of work?
A. I found that I loved how packaging of a product can be either a simple box or an elegant band with various ornaments (printed or 3-D). I was originally an Industrial Designer, but I just began to really explore packaging and how intricate it can be. Soon after, I started studying graphic design.
Being both an Industrial Designer and Graphic Designer, I can look at the broader picture and understand how something works on both a small and large scale.
Q. Do you do any sort of continuing education to stay up on the latest developments in your field?
A. I do the usual route as other designers, research and video tutorials. I also take classes which help designers understand new trends, styles and new software. Software constantly changes, allowing designers to give clients more, but it is something that needs to be explored, both independently and with others.