Wyld Craft

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Introduction: The values of Wyld Craft are seeded in transparency and being human. When we are ourselves and put honesty out into the world then businesses can build communities and not just bank accounts. So I dig a little deeper with my clients to find that part of them that is real and ready to be shared with the world so their business can succeed in being a trusted part in fulfilling some part of the human experience. I enjoy solving problems visually and learning new ways to tackle design theory. I use freelance as a platform to break into and learn new skills to advance my visual design career. I've grown and learned more about what I would want in/out of/from a business and what has helped to put me on a road to be more successful. Through these successes - and failures - I've learned that I want to use these skills of mine and translate them to others so they can feel like I do when I feel my best and most accomplished.

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1 employee

13 years in business

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Reviews

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Kelsey W.

Jun 9, 2016

Great sense for spacing and color, with a special talent for hand-lettering. Handy with Photoshop and a camera as well. Modeling for Kat's Immortals Moto Clothing project was delightful, we had a great interchange of ideas and I couldn't be more thrilled with the finished product.

Alexis D.

Jun 11, 2016

Came up with a design to help sell tshirts and donate the proceeds to a foundation to aid in research and raise awarness. Came out beautifully and she also explained how to do things on the computer to help me save the design correctly and find it. Delivered the design on time when she said she would and very creative.

Amanda D.

Jun 12, 2016

Kat created professional head-shots for me. She is very perceptive and detail oriented so of course the results were right on the mark. I am really happy with the outcome and Kat will continue to be my go-to for design help.

Credentials

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Katelyn Flaherty

FAQs

What should the customer know about your pricing (e.g., discounts, fees)?
My pricing is value (package/project) based, with each project including at least 3 revisions. Further revisions, or added work that is out of the original scope of the project are quoted at a set hourly rate. Rush fees are applied as determined by myself based off information given about the requested project deadline and/or any unforeseen circumstances on the clients part, including added work outside the original scope of the project. I do request an "original file" fee (10% of the quoted project total) if you want copies of the original, working files handed to you at the end of the project. In the case of a client backing out of a project all ideas & working files remain property of Kat Flaherty & Wyld Craft unless this fee is paid. Discounts are rarely given out to profit-based clients. However, non-profits, members of our military, or veterans usually do receive some sort of discount (with proper documentation provided.) I ask for a non-refundable deposit (usually 1/3 of the total quoted project cost) at the time of contract signing before any work is to be done. This is to ensure that you are invested in this project and want to see it move forward fairly. A second deposit of 1/3 of the total quoted project cost is delivered about halfway through the project and a final payment of 1/3 of the total project cost (plus any taxes and/or revision/hourly rate fees) is due when final drafts are approved and any deliverable's handed over. I request a "kill fee" should a client back out of a project. This fee is usually at my hourly rate for any work that I have done but have yet to be paid for. I.E. A client back out in the middle of "Phase 2" but has not paid their second deposit - my hourly rate would be charged on the work done rather than the client having to pay the full deposit. Once work has been signed off on, no deposit/payment may be returned or refunded unless by Wyld Craft / Kat Flaherty's discretion.
What is your typical process for working with a new customer?
I divide my process up into 3 main parts [Discovery, Development and Delivery], plus an initial meeting. During the initial meeting/discussion I like to get a feel for the person as well as the project, what it's general details are, to see if it would be a good match for the best of us. Is it something that the client really wants to pursue? Is it a project that I can get excited about? Ideally the initial meeting and discussion would be done face to face, video chat, or phone. I typically do not charge for the initial meeting unless significant travel is required. Should the client and I determine that working together would be to our benefit the subsequent communication will be done primarily through email, unless otherwise agreed upon. The first step of my process is the Discovery Phase. This involves a follow-up discussion to get further into the details of the project, in order to develop a more detailed creative brief and goals for the project. I also take this time to start a [digital] mood board - typically through Pinterest - that I share access with the client so we both can add notes and comments. During this phase I also come up with some rough concepts for the project as far as layouts, wireframes, design, typefaces, photography and aesthetics. I use these elements in conjunction with the client to pick three (3) concepts to develop further. The second step is the Development Phase. Once the Discovery phase is signed off on I take 3 concepts from the discovery phase to refine some more. This step involves a lot of back and forth communication to determine changes that need to be made as which concepts to scrap. By the end of this phase we have one solid and refined piece that we can expand on for the final phase, once it has been signed off on. The final step is the Delivery Phase. By this point we have a nearly finished project. Here is where we make needed adjustments to ensure that each piece is cohesive and related to the project as a whole. The end of this phase is marked as the completion of the project and all the necessary files are signed off on and ownership is transferred to the client.
What education and/or training do you have that relates to your work?
I received a 4 year B.F.A in Graphic Design in 2016. I am currently taking online classes for front-end web development to improve and expand on my skills. Professionally, I have had 6 years of experience as an in-house graphic designer for small businesses and large global corporations. Through both college and my professional career I have taken on various freelance projects at various times.