What is your typical process for working with a new customer?
Whether you are looking for a mail campaign or are starting from step one and need full branding, Golden Antler can provide an informative and completely transparent experience. Every minute is tracked, there is no grey area in charges. Decisions in design are explained, the goals revealed, and we work together to best reach your audience. The goal is simple, come up with an engaging idea and grab onto it.
What education and/or training do you have that relates to your work?
Golden Antler - Owner / Creative Director
Dot Ten Creative - Senior Designer
July 2013 - December 2015
Art Direction, Print and Digital Design, THINKlocal magazine, Advertising, Direct Mail, Web Design, Social Media, Branding, Identity Systems, Photography, Client Meetings, etc. Major projects included the Dot Ten website, the development and production of THINKlocal Magazine, the THINKlocal website, and doing work for over 200 clients.
Vaping Press Ezine - Creative Director / Designer
January 2013 - August 2013
Creation of what the EZine would be, all page creative content, ad creation, management, editing, production, and social media.
Kohl's Corporate - Digital Designer
February 2013 - August 2013
Click to edit position descriptionUpdating and Creating landing pages for the website. Photo editing and composition.
The Art Institute of Wisconsin - Associates of Arts, Graphic Design
2010 - 2012
I was the first student to ever graduate from Ai WI. Accomplishments include the design and branding of the school newsletter, 2 solo exhibitions, and 3 independent studies.
Milwaukee Institute of Art and Design (MIAD) - Majored in Communication Arts and Photography
2006 - 2009
How did you get started doing this type of work?
As an artist and designer, I am passionate about communicating ideas effectively and beautifully. I believe that businesses will always need a visual representation of themselves and there is no reason that those visuals should be nothing short of awesome. To do this, I bring several fields of study and experience to my services. My fine art background has taught me to communicate why something was decided upon, in detail. Backing up decisions is important because it lets clients in on all the research that went into a choice.
What types of customers have you worked with?
Across the board, large and small. Anything from bakeries to heating and cooling companies. National franchises and self employed entrepreneurs.
Describe a recent project you are fond of. How long did it take?
When Cornerstone Realtors first came to me for a logo design, they came with physical examples of materials and colors that they liked. Other than that, they know the brand/logo needed to appear professional, clean, sophisticated, and classic. Below to the left shows the ideas that were initially presented for the logo, color playing a major role in the overall mood. On the right is the final logo.
From there, stationary and identity materials were developed including business cards, letterhead, envelopes, and thank you cards. Every piece that Cornerstone uses needs to reflect the care and quality they bring to their clients. Cornerstone Realtors advertises in M Magazine, ads were developed that showcased the properties for sale. During this process, their offices were being completed in the 3rd Ward. Signage was designed along with interior elements that backed up the branding throughout.
All of the luxe and clean elements of the physical materials that Cornerstone had needed to be reflected in their mini website. The website has a clean expanse of white and a relaxed feeling. The user is given a company snapshot and by utilizing beautiful client provided photography, the site is very personal.
What advice would you give a customer looking to hire a provider in your area of work?
Know who will all be involved with your project. Often, projects are passed from sales people to designers back to sales people and then to the client. The result is often miscommunication. When you work with Golden Antler, you work with the owner, designer, and sales person - me. This keeps me responsible for all levels of the project and ultimately, your satisfaction in the final product.
What questions should customers think through before talking to professionals about their project?
Know your goals for the next week, month, quarter, year, and beyond. Also, convey how you would ideally love to see your business grow. It is important to think big and see the whole picture. The decisions that you make in marketing and design have impact far beyond the immediate.