FAQs
- What should the customer know about your pricing (e.g., discounts, fees)?
Your business is unique — and you're proud of that! — which means one-size-fits-all package pricing provided prior to the discovery phase would not have the particular needs of your business in mind; online marketing strategies vary greatly by industry, brand, marketing successes and failures, and current business goals. Ss such, it's only after we take the time to speak with you that we craft your custom proposal and quote, which means you won’t pay for any services you don't need and receive all the ones you do. That said, we absolutely acknowledge having an idea about pricing helps in your initial decision making process regarding who you take the time to speak with; we're happy to provide you with our averages: Social Media Marketing packages for small-to-medium size businesses fall between $3,000 and $8,000; Social Media Consulting packages start at $125/hour; Web Design, Development, Launch and Training packages start at $4,500 per project.
- What advice would you give a customer looking to hire a provider in your area of work?
The agency you hire to handle your online marketing strategy should be one you would feel confident sending into a meeting to close a deal for you. Why? Because there is no greater publicly-accessible aspect to your brand than what your customers can find about you online, and what they find — and the first impression they receive from it — will shape their entire opinion about who you are and whether they should devote their time, energy and hard-earned money to your goods or services, not to mention whether their word-of-mouth referrals will be positive or negative. For an agency to generate content on behalf of your brand, and engage with current and prospective customers as your brand, the agency better KNOW your brand — its industry, history, staff, goals, voice, values, processes, policies and more — and they must be able to confidently speak about what sets you apart from your competitors. In addition, there will come a time when an unhappy customer lashes out against you online, often for reasons outside your control, and the last thing you need is a young, unexperienced individual handling such sensitive situations for your company. Sadly, we often cross paths with individuals who have done a fantastic job at tricking clients into believing they are not only the top choice, but only choice, yet it's just that — a trick. There are dozens of competent online marketing professionals in our area, but there are thousands who are not. Be cautious and take your time; don't fall victim to people who talk you in circles with the goal of confusing you; ask a lot of questions and make candidates explain online marketing to you in terms you're familiar with; hire with an extreme amount of thought just as you would any in-house full-time position.