FAQs
- What should the customer know about your pricing (e.g., discounts, fees)?
SquareSpace websites beginning at $699. Logos and branding beginning at $75. Social Media launch packages beginning $159. More available by contacting me.
- What is your typical process for working with a new customer?
Depending on the project we'd be working on, an initial discovery email would include learning about who and where your customers are, and who your competitors are. I'll ask you to describe one ideal client, what magazine does she read, what conferences does he attend, etc. Design is subjective, I'll want to know your taste as well. If we are working on branding, web site design or logo design - I might ask for your favorite and least favorite websites, your favorite colors and type styles - even your celebrity tastemaker inspiration. For social media - I have a "profiler" document that helps me to gather some general information about your business. And, then I go to work researching inspiration from a number of sources.
- What education and/or training do you have that relates to your work?
My B.S. is in business leadership and management from Nyack College. But, I'm most proud of the years of experience I've had in the trenches creating amazing real-world marketing programs for top technology companies and small businesses alike. My most recent formal training was Digital Boot Camp in NYC.