FAQs
- What should the customer know about your pricing (e.g., discounts, fees)?
All rental pricing is posted at brlas.com. Choose from pre-configured audio and/or lighting packages, or mix and match piece-by-piece. Pickup at store or request quote for delivery, setup and/or onsite operation. (Note: deliveries scheduled during non-rush hours are discounted, see store for details.)
- What is your typical process for working with a new customer?
We start by interviewing the customer to learn the basics of their event — what type, where it is, how many guests, what audio, video and lighting equipment and/or services they want. Before we move to more detail questions about logistics, we stop and make sure we're listening to the customer — what is their vision for the event? What are their concerns or fears? What is important to them? These answers help us customize our next, detail questions about equipment, program schedule and room setup. Another important part of listening to the customer is to understand their budget, because we always want each customer to feel like we respect the importance of managing event expenses. Lastly, when it comes time for our equipment to be left in the care of the customer (for Do-It-Yourself rentals), we create and maintain a record of each renter's identification, to help ensure that our premium audio and lighting gear is in good hands, so that the next renter can rely on our inventory to be clean and dependable when the time comes.
- What education and/or training do you have that relates to your work?
Electrical engineering major, Cal State University Sacramento. Record label executive and A&R Manager. Graphic display and lighting business owner 30 years (see blueriverdigital.com). Performing and songwriting amateur at piano, acoustic and bass guitar. Youth musician mentor and front-of-house live music mix technician.