McCafferty Communications

Introduction: -Business management and better branding consultant from celebrities to SMB’s -Digital marketing driven coupled with traditional value for direct response | SEO and SEM copywriter, meta- tag descriptions, etc. | PPC-savvy and up-to-date on best practices to identify true value and effectiveness -Marketing budget expert running numbers from 4 million dollars to 50K/annually -B2B and B2C marketing and sales driven professional -KPI and/or KSI, bottom line driven -E-commerce ingrained i.e. established and managed platform for clients -WordPress Expert – Managing Content/Images | CRMs – Sugar, Salesforce -Social media maven, I build and implement social media platforms and/or oversee campaign & strategy -Public Relations specialist accomplished in generating free publicity | crisis communications -Writer, Director, Producer, Creative, VO for videos, television and radio -Acting agent for on-air work including: television, radio and sales-driven collateral (videos) -Newsletters/Press Releases | Published Writer Tv Host I am a proactive professional with 20 years of media experience coupled with Corporate Communications. From Reporting, Directing, Producing, to Hosting I went on to own a Public Relations and Marketing Firm and work closely with select clients to leverage media contacts and create the best impression for customers and/or clients to base their decision upon in a competitive marketplace. I drive consumer behavior. Though still taking part in the TV world where my career began and maintaining credibility, I have also been working in the private sector for more than 15-years with a focus on internal and external communications. Having been a journalist for a substantial amount of time in my career, I am a published writer and I audit information. I streamline company’s processes from within to translate to a culture that all corporations seek to sustain: we say what we do and we do what we say, all the way around. I take lead creatively in Branding, Marketing, both traditionally and digitally, Advertising, and PR. I believe in keeping it simple, people don’t buy what they don’t understand. I am SEO and SEM savvy and have even lead in the tasks of Business Process Management to Business Re-engineering Management, to identify company’s inefficiencies and create better practices in order to maximize on the bottom-line, ROI. I have driven sales through each and every one of my platforms since my career began, taking part in no.1 rated-shows across the country and driving multi-million dollar sales volumes through performances on HSN, a top 5 global network.