Fulcrum Consulting

Introduction: With over 15 years experience, I’m online and offline marketing/operations manager and strategic thought leader in B2B and B2C, lead gen and ecommerce for small startups and all the way up to Fortune 100’s. Automotive, cosmetics, home improvement, and consumer electronics are just a few of the industries I’ve worked in. Utilizing paid media tactics I’ve built campaigns that have increased sales by 34% (approximately $15MM annually), and ROI by 64%. I’ve managed multiple internal and external, technical and creative teams and was able to implement content strategies, and user experiences to improve leads and sales quality by 400% and decrease CPL’s by 80%. Working across teams I’ve been able to identify opportunities for efficiency and growth, and create cross sale policies and procedures which increased sale revenue by 40% (2MM annually). I’ve created multiple brands, and designed websites which grew sales over 100% ($7MM annually) and improved ROI over 50%. I regularly managed monthly budgets between the six and seven figure range and have had previous P&L responsibility over $40MM yearly. On average, I’ve managed teams of 5-10 individuals in an office environment, however I have also managed over 50 in a catastrophic environment. My peers and subordinates would describe me as confidant, outspoken and a genuine individual with vast knowledge about digital marketing, and has great interpersonal skills that allow me to be resourceful, action orientated, and results driven. What I enjoy most about what I do is being able to educate and empower others to do great. Whether it's someone needing assistance with tactical execution, or getting their message to the right customer. I love using numbers and apply a methodology that can be customized to any individual company or multiple products to get the proper reach and ROI to be successful.