Gretchen Kalwinski: (Writer, Editor, Strategist)
Gretchen Kalwinski: (Writer, Editor, Strategist)

Gretchen Kalwinski: (Writer, Editor, Strategist)

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Marketing types
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Introduction: I've been writing professionally for the past 15 years and have worked with prestigious organizations as a journalist, brand content marketer and blogger for lifestyle, travel, wellness, and literary start-ups. An additional 3 years working in a financial services organization afforded me unique exposure and insights into business organization practices and issues around big data. I've acquired skills that will help make writing projects shine; including excellent written and interpersonal skills, creative adaptability, and an active interest in the latest marketing trends. Since I grew up with my nose in a book, and have a MFA in creative writing, I always ask: "What's the story?" when drafting narratives for my clients. I've worked on large-scale marketing campaigns and have a deep knowledge of the interactive space, (my portfolio includes samples of microsites, direct mail, and webinar emails). My clients range from small, DIY/boutique businesses to large companies such as Crate and Barrel and the travel site Orbitz.
Overview

19 years in business

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Reviews
Exceptional 5.0

5 reviews

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Mark R.
Oct 16, 2015
"I had the pleasure of working closely with Gretchen Kalwinski for nearly three years at TransUnion--and I can't say enough good things about her. Gret is a writer/editor super-pro who also happens to be really good people. At TU, she was an ace at creating all kinds of digital and print marketing content; she was our department's resident AP style guru and stingiest proofreader; she's a creative thinker with great business instincts; and she's the kind of generous colleague who might pop into your cube offering things like a) salted dark chocolate squares b) black-currant flavored stress-relief lozenges and c) cutting-edge SEO and email best practice insights. And that's just what she did in that one job. Having seen up close a lot of the other work she's done, I can also tell you she's unbelievably versatile. B2B corporate copywriter, editor in many places, arts/culture journalist, creative writing instructor....no matter the communication challenge, Gret nails it. P.S. I'm happy to talk on the phone or email, if you'd like to hear me rave more.
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Martina S.
Oct 16, 2015
Gretchen is a creative powerhouse and a pleasure to work with. We worked together for several years at Time Out Chicago, where she never ceased to impress with her intelligence, sound judgment and creative thinking. She continuously developed smart, engaging story ideas and proved always reliable with deadlines. More recently, Gretchen and I have worked together in a freelance capacity, on a series of brand content marketing initiatives that included original blog content. That has been an equally positive experience.
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Caroline L.
Oct 16, 2015
I've had the pleasure of working with Gretchen for nearly 10 years. She has consistently produced a high level of work. And, I'm always impressed by her warm, friendly yet professional manner. I would highly recommend her.
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Cate V.
Oct 16, 2015
I've worked with Gretchen for several years, and she's not only an extremely talented and versatile writer, she's a lovely person to be around. I've seen her keep her cool under pressure, and deliver consistently outstanding work within tight deadlines. I really enjoy being part of a team with Gretchen, and I unreservedly recommend her. - Cate Venter, Senior Content Consultant
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Lauren W.
Oct 20, 2015
Gretchen was one of my favorite colleagues at Time Out Chicago because of her excellent editing and writing skills, instincts for what would make a good story, conscientiousness, and easygoing manner. Whenever she edited my work, her questions and suggestions improved it. When we collaborated closely on two projects, her ability to balance high professional standards with kindness and tact made it easy to cope with stressful situations and yielded excellent stories. Gretchen and I have now known each other for several years, and I am continually impressed by her knowledge of various cultural fields and her impressive network of contacts.