Photos welcome potential customers to your business, helping them get to know you and your work. We want to help you share your talents in every way possible, so Thumbtack allows you to add photos, videos and audio to your profile – all of which give customers fresh insight into how great your business is.
Business photos are the most important way to attract customers – they increase your chances of being hired by 41%. Customers feel much more comfortable if they can see your face, as well as examples of great work you’ve done before.
If you walked into a client’s home with your bucket of cleaning supplies in hand only to find a pigsty instead of an apartment, future customers would love to see how you left it spotless and sparkling several hours later. If you creatively frost cakes that thrill both brides and 12-year-olds on their birthday, make sure you have photos that show off your baking skills – and maybe some happy faces digging in.
Here are five Thumbtack pros doing it right and how their photos inspire customers to hire.
You doing your job
Whether it’s house painting, fire dancing, or tutoring, showcasing you in your element is the best way to inspire confidence in customers looking to hire a pro.
Wedding officiant Brian Borgia shows us his personality by sharing his collection of photos from ceremonies he’s performed for happy couples.
If customers might work with a staff member or partner who is not you, it’s best practice to show the range of your team and what they’re capable of.
Chef Jarrod Faljean shows off his crew serving perfectly-seasoned crab to over 600 people.
Examples of your work
Use photography to showcase what’s possible if customers hire you. Think about it: Chefs make your mouth water with a picture of spare ribs, house cleaners make you long for a sparkling kitchen, carpenters inspire you to plan for a redwood deck overlooking your backyard. (These photos are even more valuable if you can provide before and after shots to show just how much impact you have.)
Interior decorator Daniele Maxwell shows what she’s capable of with gorgeous photos of rooms she’s styled. This also helps clients decide if they like her modern and eclectic approach.
Your studio or office
Show customers where you work – this is great for coaches and other business services. For those who are more creatively inclined, it also feeds our curiosity about how real life business owners design their space. Think photography studios, workshops, and home offices.
Acupuncturist Bethany Richardson gives us a peek into her beautiful wellness center.
Did you help a young piano student ace an audition? Organize the closet of an overwhelmed clothes horse? There’s nothing more rewarding than seeing how you’ve helped other people accomplish their personal projects. You can ask for shots of clients sitting on the couch you just reupholstered or standing happily in the kitchen you just cleaned.
Dog trainer Lauren Roundtree featured photos of the dogs she works with, their families and even shots of her training dogs to appear in productions like Annie!
Make These Photos Stand Out
Here are some composition tips to help you wow your customers with professional shots:
- Photos should be clear and sharp: Don’t use blurry photos or pictures with red eyes.
- Photos should be large enough to fill the screen: Photos should be at least 500 x 500. If you upload a photo that’s too small, it will look as if it’s mounted on a black background. Make sure your photo extends all the way to the edges of the frame so customers can see your work in all its glory.
- Add captions: Explain what’s happening in the photo and how you contributed to the project.
What photos have you added to your profile? Do you have any great stories about how you shot them? We’d love to hear about it in the comments.