Thumbtack’s vision board stands front and center in our San Francisco headquarters, where hundreds of employees and visitors see it every day. It’s a fantastic eye-catcher; 60,000 thumb tacks come together to spell out our company’s vision statement: Dream it. Do it.
“We wanted our vision statement to be a part of our daily lives, something that employees think about everyday,” explains Ellen, Thumbtack’s resident copywriter, who helped develop the concept.
But what does “Dream it. Do it.” mean?
It represents the future impact we’re working towards at Thumbtack. “It’s about enabling customers to pursue their dreams, whether that’s a big home project they’d like to accomplish or something new they’d like to learn,” says Ellen. The “Dream it. Do it.” sentiment applies similarly to Thumbtack pros. “We want to make it possible for them to chase their passions, build a business, and support their families.” And while helping customers and pros, Thumbtack’s employees themselves are empowered by the vision statement to think big and pursue bold, innovative ideas.
As for justifying placing thousands of tacks onto a cork board, Olivia, Thumbtack’s brand manager, explains the inspiration for the idea. “We wanted it to wink at Thumbtack’s name,” says Olivia, “But also have everyone connect with the vision in a physical way.
On their first day with the company, each new employee receives a bright orange tack. Next, they choose one clear tack from the board and replace it with their own. Metaphorically and literally, it’s a mark they leave on the company. Olivia chuckles and says, “You see the number of tacks on the piece of art and how much orange it’ll take to get there. But it’s symbolic of us striving to achieve this vision. It’s a reminder that we still have a lot of work to do.”
Appropriately enough, the team found a professional on Thumbtack, S.O.T.A. Construction, to create the board. In less than two weeks, it was ready for its big reveal.
“Dream it. Do it.” It’s happening in our office and in the lives of customers and pros across the country.
Do you dream big too? Join our team.
*Props to the team that helped this board come alive: Ellen, Olivia, Carolyn, Micah, David H., Ferren, and Thumbtack pro S.O.T.A. Construction.