Getting organized is an art and not an obvious one – just ask best-selling author Marie Kondo. To help, many Americans hire home organizers, professionals who can help ordinary people make order out of chaos and deliver peace of mind. But not all messes are created equal.
Thousands of home organization pros use Thumbtack every year to connect with new customers, and how well they do depends a lot on where they’re working. To find out where home organization was most in demand in 2016, we rated market opportunity on a scale of zero to 100 in cities nationwide. Here’s what we learned.
Top Cities for Home Organizers in 2017
In both growth and opportunity, Oklahoma City is the number one destination for home organizers in the U.S. scoring 100 on our market opportunity scale. Unlike cities such as Portland, Oregon, with huge growth but limited opportunity, Oklahoma City is both underserved and growing fast, providing home organizers an unparalleled opportunity to roll their sleeves up and get to work.
Also claiming a top spot in the Tidy Belt is Ohio. With shortages of pros in both Cleveland and Columbus, the state offers unparalleled opportunity for home organizers eager to open shop. That said, pros should pick their city carefully: on average, home organizers in Columbus make roughly 54 percent more per job than in Cleveland.
But market opportunity and wages aren’t the only factors determining how pros will fare from city to city. Growth matters too. Take Florida, where markets in Tampa, Orlando, and Miami are all growing fast but market opportunity is lagging. These cities are great for home organizers with a stake in the ground, but don’t leave much room for new businesses.
Competition for Organizers Is Fiercest on the Coasts
Home organization professionals thinking about breaking into markets on the coasts might want to think again. We found that competition for home organization pros is particularly stiff along the shoreline where housing costs are highest, with market opportunity ratings as low as 21 in cities including Los Angeles, San Diego, Washington D.C. and Boston.
New York City is a notable exception to the coastal rule. With a market opportunity score of 64, competition in the Big Apple isn’t the easiest, but it’s certainly not the worst. What’s more, once you’re in, the payoff is great: with jobs costs averaging $50 above the national norm, home organizers in New York are sorting and stacking with heavy pockets.
Where Your City Ranks
Check out where your city ranks below as well as the average cost for a job in the area.
|City||Size Index||Growth Index||Supply Index||Market Opportunity Index||Average Price per Job|
|Oklahoma City, OK||10.46||100.00||100.00||100.00||$155.53|
|New York, NY||100.00||36.32||9.37||63.72||$248.56|
|San Francisco, CA||44.58||19.25||70.62||57.42||$194.49|
|New Orleans, LA||7.59||32.73||76.97||47.80||$235.15|
|San Jose, CA||14.37||4.05||89.34||42.46||$237.55|
|Los Angeles, CA||74.80||30.62||1.45||41.96||$274.38|
|Virginia Beach, VA||16.06||25.85||62.66||40.68||$159.24|
|Las Vegas, NV||8.47||15.19||77.85||38.96||$157.61|
|San Diego, CA||18.50||0.00||59.36||25.71||$224.60|
|North Port, FL||6.63||7.58||17.75||0.00||$210.13|
Hundreds of thousands of consumers use Thumbtack each year to find pros in over 1,000 categories to get millions of projects done. This give of us an unprecedented amount of insight on the local services market in the United States. We used this data to compare opportunity for home organizers, looking at over 13,000 requests in every market where pros are active. We gave each city an opportunity score, using a metric we call our Market Opportunity Index, which measures the number of requests submitted on Thumbtack per active professional in that market. This allowed us to see where markets are oversaturated and where they’re underserved, and to pinpoint where opportunity was greatest for organizers in 2016.