Story by Alexa Eisner, BabaChic
Clothing is one layer of our identity and can be a tool to more consciously choose the way we want to represent our unique expression.
I moved back to San Francisco after earning my Master’s degree exploring the way movement and dance can help us bring awareness to the way we ‘perform’ our identities. Grad school introduced me to new ideas and forms of art, and I was ready to take this knowledge and create something of my own. I knew I wanted to remain in creative work and I found that styling was a way to involve many of my interests, so I started to do personal styling as well as various art projects. I quickly began to realize the ways the theory I learned about identity could be applied to styling, and I found a real vision in the work that I do – I hope to facilitate awareness and a proactive engagement with identity through fashion. Instead of thinking of a personal stylist as someone that tells a client what is ‘trending’, I like to help my clients build their own personal style.
I signed up for Thumbtack just to see what would happen – I also work on photo shoots and other creative projects, so I hadn’t thought about making personal styling more front and center. However, as more and more people reached out to me for quotes, I began to work more one-on-one with clients. Had Thumbtack not provided a space for customers to reach out to me, I may not have realized how much I love to do this work. Needless to say, I am very grateful for Thumbtack! This site has basically helped to build my business.
I offer a very specific kind of personal styling – I create new outfits out of the clothes the client already owns. It’s like shopping in your own closet – you just didn’t realize you already have the new outfits. My aesthetic tends toward a more vintage, funky and urban look. As a result, my clients don’t have to spend money on new clothes and they can feel that they are on the cutting edge of fashion.
When you enter someone’s home and go through their closet, you get to know them on a personal level really quickly. I hear stories about where things came from, what and who they love, how they spend their time, and in listening to these descriptions I help them build a personal aesthetic representation. I am honored that people feel the freedom to open up to me and share. Often clients reach out after there has been major life change, like a move, relationship end, losing weight, new job – it’s fun to witness someone in transition embrace a new part of themselves and express that outwardly to the world. Plus, this job is just a blast!
Note from Thumbtack HQ: We love Alexa! Check out the outfits she created for our Office Manager, Brett, and Marketing Manager (that’s me), Marian.