Marketing manager Marian Schembari talks a new Thumbtack professional through the process of building a successful business.
After being in professional administration for the last thirty years, Christina Owens launched a new venture called “Get Help From Christy.” She originally started in 1999 when she quit her corporate job to begin a family. Before the baby came, she started to pick up some consulting work. “We kicked off Get Help From Christy as a way for me to pick up side project work but not be punching somebody’s nine-to-five clock,” Owens explains.
She did computer consulting and tutored people struggling to learn how to use their personal computers, an emerging technology at the time. She also designed fliers and ads for various companies. “Then I got pregnant and went into the family zone,” she says. Three years later, she went back to work as an operations manager. Fifteen years after that, she decided to work for herself. “It’s only been a few months since I made the decision to kick off this path in life,” says Owens. “Basically, I pulled out my number one strength and I’ve designed a career around it.” She does various design services, including resume cover pages, social media branding, and interview coaching.
To kick off her business, she offered a fifty-percent-off coupon on her services to begin getting clients and reviews. “For my second round of purchased credits, I left the 50 percent coupon” she says. So far she’s been hired on Thumbtack eleven times is building a collection of five-star reviews.
Tips from Thumbtack’s Marketing Manager
Reviews are a huge deciding factor when clients are choosing who a pro. Even just one review increases your chances of getting hired by 130%. If you have five reviews, your chances of getting hired increase by 400%. Owens strategy of giving an initial discount to land clients and reviews is a solid one.
Thumbtack gives a wide range of questions you could answer for your profile, but there’s no reason to go overboard. We suggest choosing three or so questions that speak to you the most, the ones that resonate most with you. Too many might overwhelm the customer.
Honestly, the most important aspects of being successful on Thumbtack are the reviews you have and the messages you send. That’s what customer’s read first and why we always recommend mentioning something personal. That’s going to make you stand out more than any of your qualifications.
What tips would you give a new Thumbtack pro?