It’s the height of moving season and Thumbtack is getting thousands of customers each week who are looking to hire a great local movers. The business is there for the quoting, but how can you translate would-be customers into actual hires?
Let’s start with the first impression your potential customer has of you: your quote. We know that our top pros write great quote — and get hired 1.5X more.
Clearly, this is an important opportunity for pros to stand out. So how do the best do it? Here are the top five elements of a persuasive quote:
1. They use the customer’s name. “Good afternoon, Rachel!”
2. They say thank you! “Thank you so much for the opportunity to help with your move.”
3. Free perks are mentioned. “Our rates always include unlimited boxes, packing materials, stair service, and your satisfaction guaranteed!”
4. A clear estimate is given. “Based on the information you’ve provided, we estimate $100 per hour for approximately 4 hours of work.”
5. They explain what’s included. “This will account for three qualified movers, a 26-foot truck, packing supplies, as well as fuel and mileage.”
Here’s an example quote incorporating all these tips that you can copy, paste, customize, and send. Our top pros invest in writing a great quote once and then customize it for each new customer.
Good afternoon, [Customer Name].
Thank you for the opportunity to help with your move!
We estimate a total cost of $[XXXX], which includes:
- [X] movers at $[XX] per hour
- [XX] hours ([X] hour minimum)
Our pricing includes:
- An [XX] ft. truck
- Loading and unloading
- Furniture disassembly / reassembly
- Unlimited packing materials
- Stairs and/or elevator service
- Basic insurance covering [XX, YY, ZZ]
- [ADD MORE EXTRAS HERE]
We are licensed and insured with over [XX] moves completed through Thumbtack. Thanks again and we look forward to hearing from you!
[Sally Smith, Unlimited Moving]
Not a local mover? Personalizing your communications is still important to customers across categories. Customize them for your own business and try them out.
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