We’ve gotten really good at buying stuff. I can tap a button and get a ping-pong table, horse mask, and ice cream maker on my doorstep tomorrow (it’s going to be an interesting Halloween). But if I actually need to get things done and find the people to help me—a DJ, a trainer, a handyman—I’m still searching through a digital version of the yellow pages, asking some friends and hoping for the best. This seems broken.
Getting stuff done offline will be as easy as buying stuff online. It feels inevitable. And that’s why I’ve decided to join Thumbtack as head of product.
I’ve felt this sense of inevitability before. When I joined YouTube in 2010 it was clear that video would move online and the advertising dollars would follow. It wasn’t a question of if, but when. That feeling of inevitability gave us a strong tailwind and made the path to success more clear. We built a platform where channel owners could find their audience and build sustainable businesses with their content.
Thumbtack has a similar tailwind. Not only does the consumer experience we’re developing feel inevitable, but hundreds of thousands of service providers are already relying on Thumbtack. Creating a platform on which others can build a business is extremely powerful, but what really drew me to Thumbtack’s platform is that it serves the small and medium local businesses that make up the bulk of our economy.
We often hear about how technology divides. But the opposite is true with Thumbtack. Our technology is empowering independent professionals across the country. We make sure their businesses can be discovered online, help them connect with new customers, and allow them to communicate and schedule jobs instantly. Thumbtack can provide both the funnel through which people find local businesses, and deliver the customer experience that sets them apart.
It’s the experience you’ve come to expect when buying anything else online: price transparency, easy comparison shopping, and a simple understanding of what you’ll get for your money. You’ll know what to expect, when to expect it, and what a good job will look like. And if the job isn’t done to your standards, you’ll be protected. With every pro you hire on Thumbtack, you’ll get exactly what you paid for.
Technology is already delivering the stuff we want to our doorstep and connecting us with the people we know. Thumbtack will connect us with the people we need. That’s what the future looks like. It’s inevitable. And I’m incredibly proud to be a part of it.
Noam Lovinsky is the Vice President of Product at Thumbtack. In this role, he is responsible for leading the brand through the next major phase of growth and development and overseeing cross-functional teams from the product’s conception through to its launch. Most recently, he was a Director of Product Management at YouTube, where he led the consumer product team responsible for all of YouTube’s applications across mobile, tablet, desktop and TV, as well as the growth, search personalization and related video teams.