Americans love their massages and New Yorkers are no exception. Last year, Americans spent $11.7 billion dollars (!) getting their bodies massaged – and a lot of that flowed to New York masseuses and masseurs. Perhaps not surprisingly, New York has one of the highest concentrations of massage therapists in the country.
So as the stress of the holidays approaches we decided to take a look at the trends from the trend capital of the world to see what sorts of massage New Yorkers are asking for – and what neighborhoods love their massages the most.
Our team looked at the thousands of requests we see each month at Thumbtack for massage practitioners in the New York City area and what we discovered was that the typical cost of a private massage was between $75 to $125.
The most requested massage service is generic “massage therapy” but when we broke that down further, the data revealed that the most popular types of massage for New Yorkers are:
As for where those massages were happening? The 10 most massage-loving neighborhoods in order were:
- Upper East Side
- Chelsea, Clinton & Midtown
- Murray Hill, Gramercy & Stuyvesant Town
- Battery Park City, Greenwich Village & Soho
- Upper West Side & West Side
- Chinatown & Lower East Side
- Hamilton Heights, Manhattanville & West Harlem
- Washington Heights, Inwood & Marble Hill
- Central Harlem
- East Harlem
As the map shows, the top five neighborhoods have fairly similar scores on our Massage Index, which measures the share of massages requested out of all service requests placed in that area on Thumbtack. Despite this clustering in the top half, though, there is a huge drop off in massage requests between the fifth most popular neighborhood for massages, the Upper West Side, and the sixth, Chinatown. The latter has a Massage Index score that’s 47 percent lower than the former. So why the big dip here? Perhaps it is due to the famous affordable massage spas of Chinatown. Neighborhoods north of 96th street also barely request any massages at all.
Clearly the Upper East Side takes the top spot for most massages requested, but it isn’t the entire area that is skewing these numbers. As we dug deeper, we discovered that one zip code is responsible for most of the massage requests on the Upper East Side – 10021. Residents in that one zip code were responsible for over 42 percent of the entire neighborhood’s massage requests. That’s three times as many as those coming from 10075, its neighbor to the north. (Of course, the 10075 zip code was no slouch either: It was responsible for the second most requests in the Upper East Side, and was also the second most popular zip code for massage requests in all of Manhattan.)
In fact, 10021 was the most massage-crazy zip code among the ten wealthiest zip codes that we looked at, and out of every zip code in America, it ranked an impressive number 15 out of approximately 43,000 in our Massage Index.
So it seems that in Manhattan at least, massages are most popular among the “it” girls and guys of the Upper East Side – and especially in its crown jewel, 10021.