Here’s something that should surprise no one who’s been to Florida: Fitness is a thing in the Sunshine State. It’s so much of a thing, that the state is home to nearly 12,000 personal trainers and counting – only California, Illinois, New York, and Texas have more. In fact, it turns out that Florida is also the fittest state in the union – by a lot.
On Thumbtack, tens of thousands of consumers request personal trainers each month. To learn more about who’s using personal trainers and how, our data scientists looked at the personal trainer requests per capita in the U.S. and how much consumers spend on them, and then created a Thumbtack Fitness Index.
What we found is that Florida is far and away the most fitness obsessed state in the country, scoring a perfect 100 on our Fitness Index with more personal training requests per capita than any other state. This interactive chart shows how each state rates on the fitness scale and the average hourly price for hiring a personal trainer.
Map of the Fittest States in the U.S.
But within the fittest state in the country, there is still a surprising degree of variation, both in terms of how much residents in a given city are spending on personal training sessions, and how often they make personal training requests.
Our data scientists also looked at numbers from the 176 biggest cities and metro areas in the Sunshine State. While you might expect consumers in Miami Beach, one of the 20 most expensive ZIP codes in the country, to spend the most on their personal training sessions and have the absolute highest prices, that wasn’t the case.
Turns out, the most expensive place in Florida to hire a personal trainer is Lakeland, just outside of Tampa. This is because consumers there are more likely to include multiple services from a personal trainer. The most common combination of services requested in Lakeland is for weight loss and firming and toning, a package which often costs more than if you hire a trainer for one or the other. Requests in Lakeland were also 15 percent more likely than those in the rest of the state to request endurance training, which is typically more expensive than training sessions with less advanced objectives.
Also high on the list for areas that spent the most on personal trainers and where personal trainers were the most expensive were Santa Rosa Beach, Key Biscayne, Longboat Key and then Miami Beach, all of which also have more comprehensive training requests. Popular Florida tourist destinations like Destin and Jupiter were also on the pricey side, as visitors there were willing to shell out more for training sessions.
Prices overall for a personal trainer in Florida ranged from $60.26 at the high end in Lakeland to a low of $30 and under in less affluent cities like Rockledge, Panama City, Navarre, Tavares and Milton.
Some good news for consumers: It’s cheaper to hire a personal trainer in Florida than in many other parts of the country – the average price for a personal trainer across all of Florida was $45.52, while the national average was $52.92.
Overall, the most popular fitness goals for all Floridians were weight loss, firming and toning, and increasing muscle strength, which also matched the preferences for the country as a whole.
You can explore the average price of a fitness trainer in all 176 major metro areas in Florida in the interactive chart below: