Let’s talk translation. A successful business reaches markets all over the globe. Open your door to clients around the world, usher in new business partnerships, and enjoy safe and productive employee relations. Thumbtack pros speak French, Spanish, Arabic, German, Japanese, Korean, Mandarin, Portuguese, Russian, and so much more. Are language barriers holding your business back? Here are 10 ways translation services help you grow.
E-Commerce Sales are Booming
Online retail purchases just keep growing. In the first quarter of 2016, e-commerce retail sales totaled $92.8 billion—a 15.1% increase from the first quarter of 2015, according to the Census Bureau Department of Commerce. And that’s just in the United States. You want in on that action on a worldwide level. A well-translated website makes your goods accessible to people around the globe. Imagine the possibilities.
Resourcing Soft Services Online
It’s the same reason people love using Thumbtack—they can find what they need, when they want it. You want your business to provide that accessibility to markets you haven’t tapped yet. Whether you offer medical information, financial services, legal assistance, or travel and tourism (hey, destination weddings!), don’t alienate potential clients by not speaking directly to them.
Avoid Communication Fails
A bilingual staffer on hand isn’t the same as a professional translation service. Especially when conveying core mission statements, you want the translated wording strong and true, not a little embarrassing with a mistake or two.
Allow your company to navigate new cultures and markets with respect. A professional translation company, staffed with fluent speakers, will understand the nuances of the demographic you are reaching. Cultural competency is especially important to your customer base when it comes to sensitive issues like health or money.
Manage Your Marketing
Branding helps your baby grow. You love your brainchild, so it stands to reason you’d provide your growing child everything it needs for a successful life. Marketing materials that reflect not only the language, but the tone of the people you want to reach can make or break your product or service. Because there’s nothing (nothing!) worse than a poorly translated marketing message.
Plan to Grow
Currently comfortable in one market, but have another region or country earmarked for the 10 year growth plan? A solid business relationship with a translation service will keep your eye on the growth prize. They will help build in the tools, create materials that read well over languages, and provide a consistent voice over time.
If you employ workers overseas or have employees for whom English is their second language, it pays to have employment contracts, health information, and company policy packets available in their language. It’s fair to them and it protects your company.
Doing New Business
You’re all set to partner with a French Canadian company, but no one in your office really speaks French. Employ a trained professional to review business contracts and ensure you understand all the fine print before you sign.
Speaking of that new French Canadian market you’re breaking into, do you have customer support available for the new language base you’ll be serving? At the very least, is your website enabled to engage them, or your phone answering service modified to provide access to information in French? Thumbtack pros can help with that.
Online Help Manuals
You’ve created the world’s greatest toaster, and now it’s selling like hot cakes. Markets all over the globe are taking interest in your product. As you roll out to new arenas, make sure you have a properly translated user manual to accompany that fine piece of machinery, available in both print and accessible online. Happy customers are return customers.