Thumbtack
on brand.

For seven years, we didn’t think beyond the basics of name and logo.
But as our product
evolved, so did our perspective. We knew we had a
story worth telling — and we had to share it.

Two sides to
every story.

Thumbtack helps pros spend less time looking for work and more time actually doing it. We ask the right questions, find the right customers and give pros the tools they need to succeed. With Thumbtack in their corner, pros can choose work without compromise — and build their business on their own terms.

Customers come to Thumbtack to cross off their to-do’s, from little ones like fixing the sink to big things like getting married. We make it easy for them to find the right people for all of it — people who can get the job done and done well.

Get the guidelines.

Logo. Type. Voice and tone. It’s all here. Rules have
never been this fun.

Design

Copy

Photography

Experiences

Just want the brand book? Download it here

How do we look?

Scroll through the gallery and see how Thumbtack’s brand comes to life.

Paid social campaign
Otherwise known as “a very messy day on set.”

Pro interview
Real people. Real places.
(Also, real flowers.)

Thumbtack blue
#009FD9

Product onboarding
One illustration can say many things, like "you’re not done yet” and “don’t close the app."

Pro event
The secret to pulling off any event?
Portrait photography, obviously.

Video ad
Snazzy music. Bold type. Who knew an app demo could be so fun? We did, that’s who.

Let's
talk tile.

Dreaming of new bathroom tile? Well that’s a specific dream but no judgment. Here’s how much materials and labor will cost you.

Customer email
Get to the point, make people smile. Talking
about cost doesn’t have to be awkward.

Pro ambassador program
Tackmasters do special work. And they get a special logo.

Documentary film
Talented pros help a couple pull off their dream
wedding. We’re not crying. You’re crying.