PPC Architect

Introduction: I bring over 10 years of digital marketing experience from start-ups, agencies, technology companies and specialty retailers. I've held P&L and operational responsibilities in excess of $25 million of Disney Store’s global online revenues with specific ownership of its paid search, natural search and shopping feed channels. I joined Disney in 2009 and, in one year, took growth rates for Disney Store’s SEM channels from 9% to 30%. Prior to Disney, I was instrumental in optimizing Intuit’s QuickBooks Point-of-Sale product line, increasing conversion rate by 43%. Before Intuit, I was at Coremetrics, a search agency and leading vendor in web analytics. Within a relatively short time, I was promoted to co-lead a team of nine in the search marketing services group which included clients such as Macy’s, Bass Pro and Peet’s Coffee. Coremetrics was acquired by IBM shortly thereafter. I also have a background as a web designer and developer and have done numerous experiments on usability and optimizing conversion rate for a number of product lines. Let me take my experience and apply it towards helping your business today! * PPC - Google Adwords - Bing Ads - Facebook - Twitter * Web Analytics - Google Analytics - Omniture - Kenshoo - Coremetrics - Marin * Other - Copywriting - Brand Management * Accounts Managed - Disney Store - Intuit - Macy's - Peet's Coffee - Bass Pro - Pelican Parts