Working Community

Introduction: As someone with a useful or creative product or service, your goal has always been to develop relationships with customers. But with social media, you can now help customers experience your value much sooner and in tangible, ongoing ways. Through effective social media, you can make available: • Special incentives that you make available through social media channels (think discounts or unprecedented access), • Information, creatively captured, that drives home what matters to them • An appealing means for maintaining connections with you and the peers of your visitors • Much needed encouragement or a clear and compelling reason to take action • Greater connection overall with you since they are no longer passive recipients but active partners in tandem with many of the things you are already hoping to do Put simply, social media has the capacity to increase the numbers of folks who are happy doing business with or rooting for you, so, they'll quite naturally end up convincing others about your value too! So, how do I help? In many ways, but here are some examples: • Perform discerning online research so you can locate the best communities for engagement with you • Help promote your activities through the development and organization of effective social networking practices • Coach you and your supporters about ways to make increasing impact online
 • Develop (or pull in the people who could develop) media products (I can do webinars, blogs, video projects, creative presentations, websites, email newsletters, podcast interviews, etc.) to get the attention and regard from others and generate appropriate leads • Develop an email campaign that develops increasing interest • Raise your individual and company visibility so your company and activities can begin to engage in dialogue and implement strategic social plans we identify together
 • Develop copy and e-material useful to your community • Pinpoint marketing improvements based on basic competitive analysis and ‘engagement’ review
 • Enhance the degree of connection with each community group as your event or relationship unfolds I've had 15 years in the communications and technology business, love this work, am a skilled media producer, and keenly interested in helping you reach those who matter most. I offer an initial consultation to convey how we can best work together. My work is highly focused; my intent — not to waste your time.