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Bill Stermer

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Introduction: Much of my work has been writing road tests, product tests and features for motorcycle magazines. In doing this successfully for 37 years, I have been able to define and evaluate the very complex and make it clear, readable and understandable to the point that my readers can make buying decisions based upon my articles. I love working with motorcycles and the people who ride them, traveling, and again making the complex readable and understandable to my readers. In doing projects for clients I can help them to frame their message in a coherent way that allows them to convey their meaning clearly and effectively.
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