Jo Weber - Imagine It Done!

FAQs

• What types of customers have you worked with?

  Data Analysis and Consulting: Jo is a former consultant and has worked for various firms as an economic consultant. (In case you are not familiar, economic consulting firms perform analysis and write expert testimony for lawsuits involving antitrust, intellectual property and other economic-related issues.) Jo provided economical consulting and/or expert testimony in employment discrimination litigation. He has consulted on wage data and salary adjustments for employers including a publishing company and several universities, and conducted validation analyses on the OFCCP’s experimental Equal Opportunity Survey for federal contractors. He performed econometric analyses using large microeconomic datasets, reviewed relevant theoretical and empirical literature, and summarized main findings to clients in written memos and presentations. Marketing Campaigns Now is the time when most businesses are developing their consumer outreach plans for the 2014. An increasingly popular and effective way for companies to connect with their target audiences is through experiential marketing. The term may sound complicated, but it’s actually quite straightforward. It’s simply a matter of creating a series of events that allow you to get your product into the consumer’s hands and lets them taste, touch or learn about it directly. Experiential marketing campaigns can increase brand awareness for a wide variety of products and services, from packaged goods to financial services. Website Design Jo’s web development experience spans over ten years, and demonstrates his capacity to deliver effective solutions including: Internet Marketing: Complete management of website design, search engine optimization (seo). Search engine marketing (sem). Pay per click (ppc). Advertising affiliate revenue systems (AdBrite, Clickster, Commission Junction), online competitive market analysis. Blogs (WordPress) and Social Networks (Facebook, Twitter, LinkedIn, Pinterest). Internet Branding: Jo is able to generate publicity through social media, optimized press releases, articles, blogging, and aggregating media rich content like images, audio, video, and printed materials to the intended target area audience. His social media methodologies reflect an integrated mix of communications strategies and tactics with blogs, social media networks, social bookmarking, discussion groups and forums to drive brand awareness, online engagement, expand market share, and traffic to your website/landing pages/social media pages that supports business objectives set by you. He does a lot of his work using WordPress, which can be used as both a content management system, and /or a blog. This is excellent news for you, because it means you can save money and time by making your own updates from any computer — edit, add, delete, move pages, posts, images, galleries, navigation structure, forms and more, from any computer, as easily as typing an email, even for beginners! Your website is typically completed within 7 — 14 days. Your project is a priority to him, so he doesn’t make you wait forever! His rates are straightforward and extremely competitive. You won’t find this level of quality, attention to detail, creativity and professionalism anywhere for less. Seriously. Your web design project includes free basic SEO 30 days free basic maintenance from the time your new website is launched.

• What advice would you give a customer looking to hire a provider in your area of work?

  Search for talent online. If you're looking to hire freelance help, the Internet is a great place to start. Start with useful sites like Elance and Craigslist, which allow you to post project descriptions in category-specific areas and then receive résumés from a pool of eager professionals. Tap into your network. Another good place to find talented freelancers is through your professional network. A word-of-mouth recommendation is a freelancer's best marketing tool. Ask associates or other business owners for some good recommendations. Clearly define the project's scope and schedule. To avoid any confusion, especially if your freelancer will be working remotely, it's critical to outline the project's scope, provide clear guidelines, and set deadlines for its completion. Negotiate ownership of the work upfront. Draft a legal document stating that all work completed belongs to you, the business owner, and have the freelancer sign it. (Here is a sample freelance Writer Agreement.) A good guideline is to pay no more than 20 to 30 percent of the total project price upfront, with the rest of the payments awarded based on the completion of three or four key project milestones. Match your needs to their experience. You want freelancers who have concrete experience that fits your needs. Look for those freelancers who have worked on projects in the past that are similar to what they will be doing for you. Don't make a decision based on price alone. Don't choose a freelancer based solely on price. Sure, you may find a designer willing to build your Web site for half the price of a more experienced person, but odds are the finished project will also be noticeably less professional. Know your tax obligations. If a worker is classified as an independent contractor or freelancer, that person is considered to be in business for himself. You are not responsible for withholding taxes from their wages nor are you responsible for paying certain payroll taxes on their behalf. (However, be extremely careful to follow the law regarding how you treat an independent contractor, as failure to properly classify a contractor can end up costing you money. Read A Test for Determining Contractor Status for more information.) Realize you are not the only client. One of the disadvantages of independent contractors is that they aren't dedicated solely to you and your project. If they have a deadline on another client's project or need to travel for business, they may not be immediately accessible. Protect your assets. Another disadvantage to hiring talented freelancers is the risk of them cutting out the middleman (you) and absconding with your clients. Protect your assets by making all freelancers sign a non-competition agreement that prohibits them from soliciting similar work from the same client for a specific period of time. Read Should I Have My Workers Sign Non-Compete Agreements? for more information.