The Br@nd Ranch

Introduction: I offer practical, effective advice and services based on over 3 decades of real-world experience in strategic branding, advertising, design and marketing communications for some of the world's leading global brands and consumer technology companies. Like David Ogilvy, I believe in the "big idea,” changing the images of companies and products, turning brands into household names and market leaders, leaving indelible marks, and making the complicated simple yet compelling. I also lecture on branding and marketing at local colleges and universities as well as to professional groups. Specialties are the following: * Brand Positioning * Brand Asset Development and Stewardship * Advertising Creative and Messaging * Integrated Marketing Strategy and Implementation * Creative Direction and Design Team Management