- What should the customer know about your pricing (e.g., discounts, fees)?
Pricing is based on the nature of the assignment and usage and can vary widely. The best way to receive accurate pricing is for us to have a detailed conversation about the needs and scope of a given project. Not every client will need every service that we offer, and every assignment is priced to the scale of the project. For example, there is a huge gap between filming a seminar versus filming a new advertising campaign. Discounts are available in certain circumstances, especially for clients who provide consistent work.
- What is your typical process for working with a new customer?
The goal is to act as a partner in this creative process. When it's done properly, the client feels as little stress as possible and can enjoy the fruit of their investment. The key component is collaboration. The process breaks down into the following steps: Needs Assessment: Articulating the goals of the project, the scope of work, timeframe, deliverables and pricing. This is a process of discovery for both sides and cultivates clear objectives, which are invaluable. Pre-Production: Defining schedules, securing location, talent, gear, props, crew; generating script, copy or storyboard as needed. This is the crucial preparation phase and is where the bulk of the creative decisions actually occur. Production: Lights, camera, action! Shoot day is when the vision springs to life and where all the preparation pays off. It rarely goes quite the way you thought it would, however, so problem solving ability, flexibility and experience play key roles. Post-Production: Where it all comes together. This is where we use filmmaking knowledge, tools and technology to refine the client's objective. Cutting, transitions, music, audio mix, color grading, motion graphics and animation if needed. We post edits for review and incorporate the client's notes until we have a finished product.
- What education and/or training do you have that relates to your work?
Santa Monica College Department of Photography. I learned everything else I know on set (The School of Hard Knocks).