John's SEM and Copywriting

Introduction: To date, I have 20 years of experience in print and online advertising. I began my career as an ad copywriter for the hotel and retail industries and applied those skills to the Internet when I joined Pay-per-Click advertising pioneer GoTo.com in 1999. As a senior SEM Specialist at Overture and Yahoo Search Marketing, I created innovative and profitable marketing campaigns for high-value advertisers such as eBay, Home Depot and Cisco Systems. While working at Reach Local, I specialized in strategic pay-per-click execution for a variety of small to medium sized businesses. Assessing the setup and overall performance of search engine marketing campaigns, I implemented SEM industry best practices and new optimization techniques, resulting in improved customer ROI and retention. My mission is to help businesses connect with highly motivated customers through flawless implementation of creative Search Engine Marketing practices.