I am a filmmaker who specializes in connecting with Millennial and Generation Z audiences. I use a mixture of vrit, real people and documentarian styles to create media pieces that transcend traditional commercial spaces.
The format has proven to be successful in increasing viewer engagement in the targeted demographic. Furthermore, my commercials specifically support social media and web campaigns to best penetrate the targeted market.
I'm not one for rules or hierarchy. I'm for people and their stories. I'm at home in the street, on the road, up a mountain or deep in a jungle. I produce consistent results by way of a confident, lighthearted, personable approach that puts people at ease by engaging in conversation.
Originally from New Zealand, I am now based in Los Angeles having cut my teeth in Toronto, Canada.