Marketing consulting (contract/hourly)
Social media consulting (contract/hourly)
Web design (custom/semi-custom)
In this age of tight budgets and even tighter margins, marketing and advertising is a tough proposition.
Marketing and advertising must be results-oriented, and it must be effective. It must cause your audience to take action and facilitate a buying decision.
As part of a layered approach, your online and offline advertising should work together as a unit, strengthening each other. It should reflect your companys overall look and feel in a cohesive way and ultimately build a strong, memorable brand for you.
The internet is a fast-paced place and is becoming an increasingly complicated space. Just having a website doesnt cut it anymore.
Today, you need to seriously consider the fact that soon, more than half your online customers will be using mobile devices and tablets. Your content must be mobile-friendly.
80% of your customers will start browsing at a search engine like Googleyou need to be found. A robust SEO campaign that's brilliantly executed is something that youll enjoy for years to come.
E-newsletters, blogging, video, viral marketing, SMS push messaging, e-commerce, surveys and emotion tracking to gauge customer loyalty and help you make smart business decisions, and then dovetailing social media and social commerce into the model. You need an expert to develop this success model and manage each aspect of implementation.
I know how to do this on a shoestring budget.
With social networking having taken over, and social commerce poised to change everything, I have my ear closed to the ground, and Im always paying close attention to whats coming.
Social networking is and must be a critical component to your overall marketing and advertising strategy; it cant be ignored. But its only effective when leveraged properly and doesnt detract from your long-term objectives.
I always share my robust success model with each client and tweak it to fit each clients business model, and this always includes a strategic social component.